Sr. Paid Search Marketing Manager (PPC)
At a glance
Senior Paid Search / PPC role at PlanetArt. Pleasanton · full-time · $95,000–$115,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll own paid search performance for a selection of PlanetArt businesses
- You'll improve Google Ads and Microsoft Ads campaigns to grow revenue and return on ad spend
- You'll run tests, assess results, and use trends to guide ROI-focused decisions
- You'll manage campaign spending, refine landing pages, and improve the sales funnel
- You'll work with Google's account team and assess new Google beta features
What you bring
- You'll bring at least five years managing paid search campaigns
- You'll show strong skills with Google Ads and Microsoft Ads
- You'll understand marketing and customer acquisition and apply strong analytical skills
- You'll communicate and collaborate effectively with teammates
- You'll hold a bachelor's degree
Who this fits
This role suits an experienced paid search marketer who is comfortable owning results, analyzing performance, and working with marketing teammates. You must live near Pleasanton or be willing to relocate. The hybrid schedule requires three onsite days and allows two remote days, with occasional travel possible.
From the employer
Company and Vision
PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.
The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading Simply to Impress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.
We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.
Job Overview
PlanetArt is looking for a Senior Paid Search Marketing Manager to support the company’s Marketing Department.
PLEASE NOTE: Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote)
What You’ll Do
Key Responsibilities
- Take ownership for the paid search results of a selection of PlanetArt businesses.
- Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
- Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
- Manage campaign expenses and stay on budget.
- Optimize landing pages and the sales funnel.
- Work closely with our dedicated Google account team and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.
Requirements
What You Should Have
Skills, Qualifications, and Requirements
- 5+ years of experience managing paid search marketing campaigns.
- Strong Google Ads and Microsoft Ads skills.
- Excellent understanding of marketing & customer acquisition.
- Strong analytical skills.
- Excellent communication & teamwork skills.
- Bachelor’s Degree.
What You Can Expect
Working Conditions
- Work is performed in an office environment with low to moderate noise levels.
- Position requires regular, continuous use of a computer.
- Position requires regular sitting and standing.
- Position requires regular interaction with team members through the following methods: in-person,
- phone, Zoom, Slack, or email.
- May require occasional travel.
- This is a hybrid position; employees are expected to be in the office three days per week (Monday,
- Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).
Benefits
The compensation range for this position is $95,000 - $115,000 annual salary.
PlanetArt offers a comprehensive benefits package, including:
- Health, Dental, and Vision Insurance
- Life Insurance
- 401(k) with matching
- Pet Insurance
- Mental Health Benefits
- Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
- Employee Product Discounts
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