Influencer Marketing Manager Middle
At a glance
Mid-level Influencer Marketing role at Plata Card. Worldwide, Mexico.
Pay not stated Influencer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll independently oversee roughly thirty influencer partnerships and placements each month
- You'll build influencer relationships, negotiate terms, and coordinate each campaign through delivery
- You'll test acquisition ideas and use campaign results to identify improvements
- You'll track CAC, conversion, and ROI while managing budgets for efficient delivery
- You'll launch, optimize, report on campaigns, and keep the influencer database current in CRM tools
What you bring
- You speak Spanish and English fluently
- You have at least two years in influencer, affiliate, or performance marketing
- You understand influencer activity across Spanish-speaking markets
- You can take campaigns from outreach through performance reporting and interpret CAC, conversion, and ROI
- You have used CRM or influencer platforms and AI tools such as Claude, with strong communication and negotiation skills
Who this fits
This role suits someone who can work independently while collaborating with a Performance Marketing team across Spanish-speaking markets. You can work remotely or from one of the company’s offices, with relocation support available for moving to Mexico. The role includes support for an employee’s family when relocating.
From the employer
We are looking for an Influencer Marketing Manager to join our Performance Marketing Team — a role focused on managing influencer partnerships, launching performance-driven campaigns, and helping us grow customer acquisition across Spanish-speaking markets.
Challenges that await you:
- Manage approximately 30 influencer partnerships and placements independently each month
- Build and maintain relationships with influencers, negotiate commercial terms, and coordinate campaign execution
- Support the testing of new acquisition hypotheses and contribute ideas to improve campaign performance
- Monitor campaign performance using key metrics such as CAC, conversion, and ROI, and suggest optimization opportunities
- Manage allocated campaign budgets and ensure campaigns are delivered efficiently
- Work closely with the Performance Marketing team to launch, optimize, and report on influencer campaigns
- Maintain and expand the influencer database using internal CRM tools
What makes you a great fit:
- Fluent Spanish and English
- 2+ years of experience in Influencer Marketing, Affiliate Marketing, or Performance Marketing
- Good understanding of the influencer landscape across Spanish-speaking markets
- Experience managing influencer campaigns from outreach through reporting
- Ability to analyze campaign performance using metrics such as CAC, conversion, and ROI
- Experience working with CRM systems or influencer management platforms
- Strong communication and negotiation skills
- Confident use of AI tools (such as Claude or similar) to improve productivity
Our ways of working:
- Innovative Spirit: A commitment to creativity and groundbreaking solutions
- Honest Feedback: valuing open, transparent communication
- Supportive Team: a strong, collaborative community
- Celebrating Achievements: recognizing our wins together
- High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances
Our benefits:
- Relocation support to Mexico with assistance for the employee and their family
- Flexible work from one of our offices or remote
- Healthcare Coverage
- Education Budget: Language lessons, professional training and certifications
- Wellness Budget: Mental health and fitness activity reimbursements
- Vacation policy: 20 days of annual leave and paid sick leave
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