Integrated Marketing Manager - Australia
At a glance
Mid-level General Marketing role at Plaud. Singapore · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Australia’s go-to-market direction with a localized plan that strengthens Plaud’s professional-market position
- Run PR, digital, social, and offline campaigns from brief through review, owning brand and pipeline outcomes
- Build relationships with trade groups, media, and industry leaders while turning growth goals into channel and budget choices
- Compare Plaud’s market standing with competitors, use data to find gaps, and improve performance
What you bring
- Bring an established network across Australian professional or industry bodies and experience building B2B brand authority
- Have managed PR, digital, social, and offline campaigns with full budget responsibility and performance reporting
- Know Australia’s media, business, and professional landscape well enough to adapt global plans and choose spend independently
- Have marketed a hardware or AI product in Australia or APAC, ideally for a China-headquartered brand, while aligning local and global teams
Who this fits
You’ll suit this role if you can own a regional or country marketing function from strategy through measurable brand or revenue results. The remit focuses on Australia, but the primary hiring location is onsite in Singapore. You’ll also need to work across local-market needs and global headquarters alignment.
From the employer
Note: the primary hiring location for this role is Singapore.
About Plaud Inc.
Plaud is building the real-world AI interface for professionals to amplify intelligence, elevate productivity and performance, loved by over 2,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud captures, structures, and compounds the intelligence generated in conversations — so humans can think better, decide faster, and execute with clarity.
Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With full ISO 27001, ISO 27701, SOC 2, GDPR, EN18031, and HIPAA compliances, Plaud is committed to the highest standards of data security and privacy protection.
To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, LinkedIn, and YouTube
Why You Should Join Us
Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.
Plaud is a bootstrapped, skyrocketing, profitable company with a $300M revenue run rate achieved in just three years.
Define the next-gen paradigm for human-AI interaction.
Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.
Work with passionate teammates who value innovation, collaboration, and customer success.
Grow your career in a culture that champions continuous learning and fast career development.
Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.
What You Will Do
Own the Australia GTM strategy: Develop and execute a localized integrated marketing playbook that challenges rising competitors and builds Plaud's authority in the professional sector, benchmarked against best-in-class regional practices.
Lead 360-degree campaign execution: Run campaigns across PR, digital, social, and offline channels — from brief to post-campaign analysis — with full accountability for brand recall, engagement, and pipeline contribution in the Australia market.
Build the professional network and align spend to outcomes: Develop relationships with trade associations, media, and key industry stakeholders (boardroom to trade floor), while working with regional leadership to translate growth targets into channel/budget decisions and report spend efficiency against agreed KPIs.
Benchmark, analyze, and optimize: Continuously track Plaud's brand position against competitors, identify gaps using data and first-principles analysis, and adapt the approach to pursue best-in-class performance — drawing on a proven track record of owning a regional/country-level marketing function end-to-end with measurable brand or revenue outcomes.
Skills, Qualifications and Experience We Look for
Brand-building in professional/B2B sectors (Australia): Proven ability to build brand authority by navigating trade associations, industry media, and corporate stakeholder relationships, with an established network within Australian professional/industry bodies.
End-to-end campaign execution: Hands-on experience planning and running multi-channel campaigns (PR, digital, social, offline) with full budget ownership and post-campaign performance reporting.
Australian market expertise with commercial edge: Deep understanding of the local media landscape, business culture, and professional-sector dynamics — able to localize global brand strategy and make independent, data-driven spend and channel decisions without heavy process structure.
Product and cross-cultural experience: Prior experience marketing a hardware or AI-powered consumer/professional product in Australia or APAC, ideally with a China-headquartered brand, navigating stakeholder alignment between local market and global HQ.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
