Paid Media Specialist
At a glance
Mid-level Paid Media role at Pool Hiring 2021 (Mgmcareers). Office - US, Las Vegas, NV 975 Kelly Johnson Dr · full-time.
Pay not stated Paid Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build campaigns in media platforms or coordinate agency delivery across paid search, programmatic, paid social, and traditional media
- Run integrated media plans for multiple MGM Resorts properties and brands, then refine their performance
- Handle media-grid updates, audience planning, tag creation, and timeline tracking for key projects
- Work with media and social teams to monitor property, corporate, and partner budgets and payment approvals
- Keep current on media trends and the MGM Resorts brands and verticals assigned to you
What you bring
- A high school diploma or GED is required
- At least two years of relevant marketing experience focused on integrated or digital media
- Planning and executing digital campaigns, including familiarity with programmatic advertising
- Experience coordinating agency resources and producing integrated campaign reporting
- Google AdWords and Facebook Blueprint certifications are preferred
Who this fits
This role suits a mid-level paid media practitioner who can work across digital and traditional channels while coordinating agencies, budgets, and campaign operations. The position is based in Las Vegas, Nevada and covers MGM Resorts brands in the United States. A bachelor's degree in Communications, Marketing, or Business Management is preferred.
From the employer
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.
THE STARTING RATE: $29.00 hourly
THE DAY-TO-DAY:
- Execute and optimize integrated media strategies across various properties and brands.
- Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking.
- Collaborate with their peers to understand how all paid media is working together to further our company goals.
- Maintains a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for.
- Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the accounting approval workflow and hierarchy to ensure that the media agency of record and MGM Resorts International direct media partners are paid within their contract terms.
THE IDEAL CANDIDATE:
- Have a High School Diploma or GED
- Has 2+ Years of prior relevant experience in marketing with an emphasis on integrated or digital media
- Have a Bachelor's Degree in Communications, Marketing, or Business Management - Preferred
- Experience in planning, executing digital campaigns, with an understanding of programmatic - Preferred
- Experience working with and managing agency resources - Preferred
- Experience in delivering integrated media campaign strategies and subsequent reporting - Preferred
- Google AdWords and Facebook Blueprint Certifications - Preferred
THE PERKS & BENEFITS:
- Wellness incentive programs to help you stay healthy physically and mentally
- Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
- Free parking on and off shift
- Health & Income Protection benefits (for eligible employees)
- Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=10741
Are you ready to JOIN THE SHOW? Apply today!
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