Head of Marketing
At a glance
Leadership Marketing Leadership role at Pplingo. Bangkok · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the full-funnel plan for awareness, acquisition, and retention
- Lead marketing across brand, content, digital, and performance work
- Direct paid media, review results, and refine campaigns for growth
- Shape brand messaging and content for parents and students across markets
- Use customer and market research to guide launches and acquisition flows
What you bring
- You can manage and develop a marketing team across multiple channels
- You can allocate marketing spend and improve campaign return
- You can run paid media and interpret CAC, LTV, ROAS, and CTR results
- You can build attribution and reporting from first impression through enrollment
- You can work with Product, Sales, Academic, Operations, and regional teams
Who this fits
This role suits a marketing leader who can combine team leadership, performance marketing, brand building, and customer insight. You’ll be based in Bangkok, Thailand, and lead a marketing team. The listing does not specify travel, timezone, or visa requirements.
From the employer
Key Responsibilities
Marketing Strategy & Leadership
• Define and execute a full-funnel marketing strategy that drives brand awareness, customer acquisition, and retention.
• Lead and mentor a high-performing marketing team across brand, content, digital, and performance channels.
• Own the marketing budget and ensure optimal allocation across campaigns to maximize ROI.
Performance Marketing
• Plan, launch, and optimize paid media campaigns across major social media and other platforms.
• Monitor performance metrics (CAC, LTV, ROAS, CTR, etc.), uncover insights, and adjust tactics to achieve aggressive growth targets.
• Implement attribution models and reporting systems to track user journeys from impression to enrollment.
Brand & Content Marketing
• Build a compelling brand narrative aligned with our mission, values, and product positioning.
• Develop integrated content strategies (blog, video, email, social) that resonate with parents and students in different markets.
• Oversee campaign creative direction and messaging consistency across channels.
Customer & Market Insights
• Conduct market research, customer segmentation, and competitive analysis to identify opportunities and inform strategy.
• Work closely with Product, Sales, and Academic teams to understand the customer journey and ensure a consistent user experience.
Cross-Functional Collaboration
• Partner with Product, Sales, and Operations to support go-to-market launches, improve user acquisition flows, and enhance customer retention.
• Collaborate with regional teams to localize campaigns and grow user bases in key markets.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
