Marketing Data Analyst
At a glance
Mid-level Marketing Analytics role at Pplingo. Bangkok · full-time.
Pay not stated Marketing Analytics salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Centralize marketing data from Google, Meta, TikTok, Line OA and other sources
- Build and maintain KPI dashboards that keep marketing performance visible
- Analyze ad results, report on CPL, CPA, ROAS and CTR, and recommend improvements
- Audit data, maintain accurate entries, and produce recurring reports for management
- Partner with marketing teams on testing, budget planning, forecasts and campaign reviews
What you bring
- You can build advanced Excel or Google Sheets reports using formulas and pivot tables
- You can maintain accurate marketing datasets and turn campaign results into useful recommendations
Who this fits
You’ll suit a mid-level marketing analytics role based in Bangkok, Thailand. The work is full-time and involves collaboration with Performance Marketing, Marketing Communication, Content and Event teams.
From the employer
1. Marketing Data Centralization
- Collect, consolidate, and manage marketing data from multiple sources (Google, Meta, TikTok, Line OA, etc.).
- Develop and maintain a centralized data system/dashboard for tracking KPIs.
2. Ad Performance Analysis
- Monitor, analyze, and report on ad campaign performance (CPL, CPA, ROAS, CTR, etc.).
- Provide recommendations to optimize campaigns based on data-driven insights.
- Support performance marketing team with testing hypotheses and scaling winning strategies.
3. Data Entry & Accuracy
- Ensure all marketing data is entered correctly and updated in a timely manner.
- Perform regular audits of marketing datasets to maintain data integrity.
4. Formula & Reporting Expertise
- Build advanced Excel/Google Sheets reports with formulas, pivot tables, and automated dashboards.
- Generate regular performance reports for management, highlighting insights and trends.
5. Cross-Functional Collaboration
- Work closely with the Performance Marketing team to align reporting with business objectives.
- Support Marketing Communication, Content, and Event teams with data insights.
- Provide data to support budget planning, forecasting, and campaign evaluations.
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