Associate Vice President, Paid Media
At a glance
Leadership Paid Media role at Precision. Dist. of Columbia, United States · full-time · $105,000–$130,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead client relationships and keep timelines and deliverables moving across several accounts or workstreams
- Build integrated paid media plans, choosing channels, allocating budgets, and setting measurement approaches
- Design fundraising campaigns for donor acquisition, conversion improvement, and stronger ROAS
- Oversee launches and optimizations while stepping in to run campaigns and manage finance operations
- Guide reporting, strategic content, and junior staff through feedback and client-ready insights
What you bring
- Bring at least eight years in agency paid media programming, strategy, and management
- Show experience with lower-funnel direct-response advertising and fundraising campaigns
- Juggle multiple projects while maintaining meticulous attention to detail
- Communicate clearly in writing and conversation, and collaborate across the agency
- Have experience guiding junior talent and bring creative, energetic, entrepreneurial drive
Who this fits
You’ll do well in a fast-moving, collaborative agency environment where you can pursue challenges, mentor others, and manage several client priorities. The role is open to people in the Washington, D.C., or New York City metro areas. You’ll work in a hybrid model with office attendance required for half of working days each month
From the employer
We are an integrated strategy and marketing agency. Powered by data, we bring world-class experts in each of our service areas to conceive, develop, and run campaigns that help our clients seize opportunities and solve their biggest challenges. Whether it is elevating a brand, shaping a narrative, defining a reputation, navigating a crisis, or persuading and mobilizing an audience, we don’t just break through. We break new ground.
The paid advertising team is looking for someone that thrives in a fast-paced environment, want to work in a team-oriented environment, and be inclined to seek out challenges and opportunities. We are open to employees based in either the Washington, D.C., or New York City metro areas.
What You Will Be Doing:
Client Management
- Owns client relationships and serves as the day-to-day lead across multiple small accounts or large workstreams.
- Manages timelines and deliverables for multiple clients with minimal oversight, proactively addresses issues, and builds trusted client partnerships.
Paid Advertising Specific
- Media Strategy & Planning: Leads strategic development of integrated paid media plans across multiple clients. Translates business goals and audience insights into high-impact channel strategies. Oversees platform selection, budget allocation, and measurement frameworks to ensure performance and ROI. Mentors team and drives innovation in paid media tactics.
- Direct Response Campaign Development: Designs and executes high-performing fundraising campaigns across digital channels with focus on donor acquisition, conversion rate optimization, and maximizing return on ad spend (ROAS).
- Campaign Execution & Finance Operations: Oversees junior staff in campaign execution while also being able to jump in and directly launch and optimize campaigns as needed. Brings a proactive, strategic mindset to campaigns from launches to mid stream optimizations to wrap. Manages finance ops process.
- Reporting & Insights: Guides junior staff in creating strong client reporting and adds strategic insights. Clearly communicates complex nuance and in depth media plans to the client.
Strategy
- Oversees development of clear, strategic, and persuasive content across projects. Provides guidance and editorial oversight, elevating team outputs through thoughtful feedback and mentorship.
- Leverages tools and sources to generate insights that shape strategy, applying seasoned judgment rooted in client and stakeholder priorities. Ensures deliverables drive long-term goals.
- Anticipates gaps or misalignments before they arise, guides teams to course-correct, and ensures alignment with strategic objectives.
What We Are Looking For:
- 8+ years of agency experience working in paid media programming, strategy and management.
- Ability to manage many different projects at once.
- Proven track record in lower funnel, direct response advertising and fundraising campaigns.
- Meticulous attention to detail.
- Excellent written and verbal communication skills.
- Creative, energetic, and possesses an entrepreneurial spirit.
- Experience managing and guiding junior talent.
- Ability to work with colleagues across the agency.
What We Will Give You:
- Competitive salaries
- Annual bonus opportunity
- Flexible hybrid remote/in office plan
- Retirement plan with automatic 3% safe-harbor contribution from Precision
- Healthcare coverage - medical, dental and vision with 90% of costs covered by Precision
- Paid vacation and sick leave
- Paid parental leave
- Professional development stipend
The salary range for this role is $105,000-130,000.
We are currently working in a hybrid model and require staff to work in the office 50% of working days per month.
Precision is committed to building a diverse team that will positively and authentically impact the communities we serve. Centering our strategies around the authentic voices and cultures of the communities we are engaging with is paramount to our work – and our work can only be as inclusive as our team is representative. We strongly encourage women, Black, Latino, Hispanic, AAPI, and Indigenous people, LGBTQ+, gender expansive or GNC folks, people of all ages, disabled people, and veterans to apply.
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