B2B Marketing Specialist
At a glance
Mid-level General Marketing role at Prime System Solutions. Lahore.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll run campaigns across email, social media, blogs, and lead generation
- You’ll create website copy, case studies, brochures, newsletters, proposals, and sales materials
- You’ll maintain the website, social channels, and marketing automation platforms
- You’ll coordinate partner marketing, webinars, trade shows, networking events, reviews, and testimonials
- You’ll report campaign results and align marketing plans with sales, leadership, and business goals
What you bring
- You’ll bring a bachelor’s degree in marketing, communications, business, or a related field
- You’ll have four to six years in marketing, ideally across B2B, technology, or IT services
- You’ll simplify technical ideas into clear content for business audiences
- You’ll have experience with email, CRM, automation, website CMS, and design tools
- You’ll combine campaign, analytics, SEO, advertising, organization, and communication skills
Who this fits
You’ll fit this role if you can turn technical IT services into clear client messaging while managing multiple campaigns and deadlines. The role is full-time, with work scheduled from five PM to two AM PKT. Lahore is marked as the onsite location, and Islamabad is also listed as a location.
From the employer
Job Type: Full-time
Location: Islamabad / Lahore
Shift Timings: 5:00 PM – 2:00 AM PKT
Summary
We are seeking a creative and results-driven Marketing Specialist to develop and execute marketing initiatives that generate qualified leads, strengthen brand awareness, and support customer retention. This role combines content creation, digital marketing, event coordination, and vendor marketing while working closely with sales and leadership to align marketing strategies with business growth objectives. The ideal candidate will have experience in B2B marketing, strong communication skills, and the ability to translate technical IT services into compelling client-focused messaging.
Responsibilities
- Develop and execute a comprehensive marketing calendar, including email campaigns, social media, blogs, and lead generation initiatives.
- Create and edit marketing content such as website copy, case studies, service brochures, newsletters, and other sales enablement materials.
- Manage and maintain the company website, social media channels, and marketing automation platforms.
- Coordinate vendor co-marketing initiatives and manage co-op marketing programs with technology partners.
- Support the sales team by creating marketing collateral, proposal templates, and lead nurturing campaigns.
- Plan and coordinate webinars, trade shows, networking events, and other marketing activities.
- Manage the company's online reputation by generating customer reviews and collecting client testimonials.
- Monitor and report marketing performance metrics, including website traffic, lead generation, campaign effectiveness, and conversion rates.
- Ensure consistent branding across all marketing materials and communication channels.
- Collaborate with internal stakeholders to develop marketing strategies that support business objectives.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 4-6 years of experience in marketing, preferably within B2B, technology, or IT services environments.
- Strong content writing and editing skills with the ability to simplify technical concepts for business audiences.
- Experience with email marketing platforms, CRM systems, and marketing automation tools.
- Hands-on experience with website content management systems (such as WordPress).
- Proficiency with graphic design tools such as Canva or Adobe Express.
- Good understanding of social media platforms, analytics, and campaign management.
- Basic knowledge of SEO, Google Ads, and LinkedIn advertising.
- Experience with HubSpot, ConnectWise, Autotask, or similar CRM/PSA platforms is an advantage.
- Familiarity with MSP vendors, technology partner programs, or co-op marketing initiatives is preferred.
- Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Excellent written, verbal, and interpersonal communication skills.
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