Freelance PR Account Executive (USA)
At a glance
Mid-level Account Executive role at prlab. United States.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead client conversations on campaign goals, then turn those discussions into actionable PR plans
- Track campaign results, including competitor activity, and use findings to shape upcoming work
- Keep clients engaged through account updates, progress reviews, reports, and retention discussions
- Pitch stories, pursue newsjacking opportunities, write or revise content, and coordinate with media
- Support revenue efforts by finding leads, presenting services, and contributing to business development
What you bring
- A bachelor's degree or equivalent qualification in PR, journalism, communication, or a related area
- At least two years working in PR or a closely related field
- Sales experience, fluent English, and confidence communicating professionally with clients
- Strong writing judgment, careful attention to detail, and composure during difficult or high-pressure conversations
Who this fits
You’ll suit a mid-level PR account role that combines client ownership, media outreach, campaign reporting, writing, and sales support. The work calls for someone proactive, creative with language, decisive, and comfortable proposing solutions while handling client pushback. Experience with B2B, SaaS, tech, or startups is desirable. This is a freelance role for the United States, with an ASAP start.
From the employer
Working at PRLab
At PRLab we breathe innovation and we are always looking for fresh talent who are just as enthusiastic about a successful PR campaign as we are. In short, we approach this quite differently: we believe in an integrated marketing approach with PR as a prominent factor. This involves multiple touchpoints to reach the target groups of our customers everywhere. We do this proactively; so we don't wait and go to the seams to deliver results and reinvent the concept of “PR”! We are an international team with an HQ in the heart of Amsterdam and offices popping up around the globe.
About the Job
We are seeking a results-driven PR Account Executive to join our team. The ideal candidate will bring a PR experience background, a strong media network, and a proven track record of successfully managing and retaining client accounts. This role involves exceeding KPIs by implementing clear client strategies, showcasing creativity, taking full ownership of designated markets, collaborating as the main point of contact for market accounts in meetings, delegating market-specific tasks, and providing weekly updates and reports along with weekly meetings to discuss strategy and retention.
What we seek in you:
- A bachelors or equivalent in PR/Journalism/Communication
- Two years of experience in PR or a related field is mandatory
- Experience in sales
- Fluent in English
- You are interested in language and able to think creatively with words, while maintaining a professional tone
- Are able to have a professional attitude with clients
- Can handle client confrontation
- Are articulate under pressure
- Attention to detail
- Are comfortable asking questions while proposing solutions
- Are ambitious, detail-oriented, positive, decisive, and proactive
- Experience in B2B, SaaS, Tech and startup industries is desirable
Your duties may include, but are not limited to:
- Participating in meetings with clients to discuss campaign strategies and goals, then developing a plan to achieve them
- Communicating with clients to ensure they are satisfied with their campaigns and evaluating progress with the client
- Reviewing analytics data (including but not limited to competitor tracking) to determine effectiveness of previous campaigns and planning future ones accordingly
- Developing and maintaining client relationships to ensure satisfaction with services provided by the agency
- Preparing reports detailing the work performed on each campaign
- Pitching and newsjacking
- Media training
- Writing or revising content
- In addition to PR responsibilities, you will also play an active role in sales: helping identify leads, pitch services, and contribute to business development efforts.
- Liaising with media, clients, and stakeholders
- Sometimes developing content for social media accounts and writing blog posts
- Creation of strategy and planning of things such as content, press releases, etc.
- Sometimes: Event support (when requested by the client), including finding videographers, photographers, etc.
Start Date
Asap
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