GTM Strategy & Operations
At a glance
Mid-level Revenue & Sales Operations role at Profound. New York · full-time · $120,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own GTM metrics reporting covering sales productivity, rep attainment, and market analysis
- Build incentive and compensation models while ensuring accurate, timely rep payments
- Prioritize lead flow and analyze segments and territories to focus on strategic accounts
- Forecast pipeline, revenue, and productivity with leadership, supported by dashboards and analytics
- Improve CRM, reporting, routing, and attribution processes, then turn data into GTM recommendations
What you bring
- Have two to four years in GTM, revenue, or sales operations
- Use CRM and reporting platforms such as Salesforce, HubSpot, Looker, or Tableau
- Understand sales compensation, pipeline analysis, and territory planning
- Analyze data deeply and communicate findings that shape leadership decisions
- Bring experience in a growing SaaS or AI company, plus SQL or advanced data visualization exposure
Who this fits
This role suits an analytical collaborator who can work across Sales, Marketing, Finance, and leadership. You should be comfortable turning data into practical recommendations and improving systems in a fast-moving environment. The position is on site at Profound’s Union Square office in New York City.
From the employer
Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.
Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day.
In our GTM Strategy and Operations role, you will build and manage the systems, reporting, and insights that drive Profound’s go-to-market engine. You will partner closely with Sales, Marketing, and Finance to ensure our GTM teams have the clarity, structure, and incentives they need to drive growth efficiently and predictably.
What you’ll do
Own GTM business metrics reporting to drive better decision-making, including sales productivity, rep attainment, and market analysis
Model sales incentives and compensation plans and ensure reps are paid accurately and on time
Lead flow prioritization and optimization
Perform segmentation and territory analysis to drive focus on strategic accounts
Partner with leadership to forecast pipeline, revenue, and productivity with precision and accountability
Design and maintain dashboards and analytics frameworks that enable data-driven decisions across Sales and Marketing
Identify and implement process and tooling improvements across the GTM technology stack, including CRM, reporting, lead routing, and attribution
Collaborate cross-functionally with Finance, Product, and Marketing Operations to align on targets, coverage models, and reporting definitions
Translate data into clear insights and recommendations that improve sales efficiency and go-to-market strategy
Who you are
2 to 4 years of experience in GTM, revenue, or sales operations with strong analytical and modeling skills
Proven experience with CRM and reporting tools such as Salesforce, HubSpot, Looker, Tableau, or equivalent
Deep understanding of sales compensation, pipeline analytics, and territory design
Highly analytical with a strong interest in digging into data to find patterns, trends, and opportunities
Comfortable translating data into insights that influence decision-making across leadership
Excellent communicator and collaborator who works cross-functionally with Sales, Marketing, and Finance
Experience supporting fast-growing, early-stage SaaS or AI companies, with exposure to SQL or advanced data visualization tools
Location
This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.
For this role, the expected base salary range is $120,000 to $200,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.
Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.
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