Director, Marketing & Communications Strategy
At a glance
Leadership Communications role at proto. Remote, United States.
proto states pay in the role description below.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set go-to-market direction for products and portfolios, tying plans to client goals, revenue, and longer-term priorities
- Work with innovation, commercial, and experience teams to define audiences and the best ways to reach them
- Recommend media and partnership investment, then establish KPIs, benchmarks, and ROI tracking to improve results
- Coordinate sales, product, marketing, customer success, and execution partners through launches and ongoing activation
- Shape proposals, points of view, pitches, messaging, and channel activations while advising senior client leaders
What you bring
- At least eight years in client-side or consulting marketing strategy, including market entry or repositioning work
- A track record of creating and delivering go-to-market plans for products, services, or business units
- Strong command of media and marketing, including setting reasonable spend and return benchmarks
- Experience advising senior clients and C-suite executives
Who this fits
You’ll suit a director-level strategy role that combines senior client advising, multidisciplinary leadership, and business development. You need to work effectively through ambiguity and compressed timelines. The role is remote in New York and involves client travel of up to thirty percent.
From the employer
Director, Marketing & Communications Strategy
Proto is looking for a Director to help define and build our emerging Go-To-Market practice. We're seeking a marketing and media strategist who can translate growth, product, and experience strategy into market success. You'll work alongside business leaders to identify growth opportunities and help marketing organizations accelerate adoption, strengthen market positioning, and drive sustainable revenue.
With this new practice, you will be responsible for setting strategic direction, forecasting shifting category dynamics, and helping establish Proto’s unique approach to marketing strategy.
At Proto, Directors are trusted advisors to senior leaders, bringing foresight, clarity, and confidence to high-stakes decisions. Equally, they are team leaders that orient multidisciplinary groups around market realities, elevate the contributions of others, and ensure narratives and recommendations are sharp, creative, and influential.
What you will do:
- Define and drive GTM strategy at both product and portfolio levels, ensuring plans align with client business goals, revenue targets, and long-term objectives;
- Collaborate with innovation, commercial and experience teams to define the target audience and determine where and how to best engage with them;
- Guide investment recommendations in key markets spend areas (media, partnerships, etc.)
- Define success metrics and provide guidance around tracking KPIs, performance benchmarking, and ROI to optimize marketing performance;
- Orchestrate cross-functional execution, collaborating with sales, product, marketing, and customer success to ensure GTM alignment and impact;
- Serve as a trusted client partner and strengthen relationships by anticipating risks, clarifying strategic requirements, managing expectations, guiding them through organizational complexities;
- Navigate the challenges of launching new products and services, and oversee the strategic planning and coordination across executional partners to ensure a successful launch and ongoing market activation;
- Map communications, messaging and activations across markets, cohorts, and channels;
- Contribute to business growth, shaping proposals, POVs, and pitches, and serving as a visible strategic voice in new business conversations.
Qualifications
- 8+ years of client side or consulting experience in marketing strategy, especially related to market entry and/or repositioning;
- Understanding of the media and marketing landscapes, with the ability to set benchmarks expectations for spend and return;
- Proven track record of designing and executing go-to-market strategies for products, services, or business units;
- Experience guiding senior level clients and C-suite leaders;
- Thrives working in ambiguity with tight timelines;
- Willing to travel up to 30% for client meetings.
In New York City, the base salary for this position is $160-180K. Individual compensation varies based on job-related factors including years of relevant skills and experience, level of responsibility, and qualifications. This position reports into our Chief Strategy Officer.
Justice, Equity, Diversity and Inclusion [JEDI] at Proto
We believe that fostering a just, equitable, diverse, and inclusive organization that works for us, will ultimately advance positive futures for all. Our people are our greatest investment, and it is through them that we continually incorporate a variety of lived and professional experiences that expand, evolve and amend our approaches. Only by combining unique experiences, perspectives, and backgrounds can we unlock the most creative ideas and innovative approaches for our clients to shape a world that works for everyone.
This Proto post has been written in 12-point font and includes extra space around headings and between paragraphs for easier reading amongst people with dyslexia. We are continuously working towards making our job postings more inclusive. If you have feedback for our intersectional JEDI team, please send an email to hannah.esty@wearepro.to.
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