Assistant Manager, Product Development & Marketing, GI
At a glance
Mid-level General Marketing role at Prudential. Hong Kong · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Take products from initial design through market research, specifications, approvals, sales materials, systems, and channel communications
- Generate product ideas, test feasibility, assess market conditions, and source providers for added customer benefits
- Equip underwriting and administration teams with product inputs, while keeping marketing and training materials current
- Coordinate multi-channel campaigns, agent training, engagement activities, and digital product tools to support sales and customer experience
- Follow corporate standards and meet applicable insurance laws and regulatory requirements
What you bring
- A university degree in business administration, marketing, insurance, or a comparable discipline
- Three to five years in insurance product development, product marketing, or promotional work
- Understanding of general or life insurance products, plus online marketing and IT awareness
- Strong English and Chinese communication skills, presentation ability, and proficiency with Microsoft applications
Who this fits
This role suits a marketing or product professional who can move between insurance development, agent enablement, digital initiatives, and cross-team coordination. You’ll work in Hong Kong and need to handle tight deadlines and pressure while communicating in both English and Chinese.
From the employer
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Responsibilities:
- Execute product development process including design product skeleton, conduct market research, prepare product specification, develop sales materials and product literatures, enhance system, liaise with different departments for product approval, and prepare communications to sales channel.
- Explore new product initiatives - idea generation, conduct feasibility study, analyze market trend and environment, service providers for value added benefits. Provide inputs to underwriting and administration teams for product underwriting and administration
- Develop, maintain and regularly update product marketing materials and training materials to effectively position products to internal staff, agents and customers
- Work closely with internal teams to plan, coordinate and deliver multi-channel marketing initiatives, to enhance agent productivity and customer engagement
- Strengthen agency distribution effectiveness by delivering product training and creating agent engagement touchpoint
- Participate in the introduction and development of digital tools and implement product online platform strategy to drive products’ sales activities and improve end-to-end customer experience
- Promote and achieve efficiency and excellence, ensure compliance of corporate standard, as well as legislation and regulatory requirements
Job Requirements:
- University graduate in Business Administration, Marketing, Insurance or equivalent
- 3-5 years relevant experience and exposure in product development, product marketing or promotional activities in insurance sector
- Possesses good sense in online/digital marketing and IT
- Knowledge in general/life insurance products
- Excellent communication and presentation skills
- Good command of spoken and written English and Chinese
- Proficiency in MS applications
- Self-motivated, able to meet tight deadline and work under pressure
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
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