CDD - Client Marketing Director | BYREDO
At a glance
Leadership Marketing Leadership role at Puig. Paris.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set global CRM direction across the customer lifecycle and connect planned actions to business and market priorities
- Coordinate the worldwide clienteling plan, helping teams launch actions, use tools and increase adoption
- Review acquisition, retention, reactivation and engagement results, then turn customer findings into business guidance
- Represent business requirements in CRM projects while working with IT, partners and internal owners on delivery
- Lead the Client Marketing team by setting priorities and maintaining coordination across regions and functions
What you bring
- Bring six to ten years in CRM, clienteling, customer engagement or customer marketing
- Show experience in an international working environment, preferably within luxury, beauty, fashion or premium retail
- Communicate fluently in English; French is an advantage
- Use analytical, commercial and customer-focused judgment to align stakeholders
Who this fits
You’ll suit a business-minded CRM or client marketing leader who can bring order to global priorities and coordinate international teams. This is a six-month maternity-leave cover based in Paris, France, with team leadership responsibilities. Fluent English is required, while French is a plus
From the employer
Qui sommes-nous ?
Puig est une Home of Love Brands au sein d’une entreprise familiale qui promeut le bien-être, la confiance en soi et l’expression de soi, tout en contribuant à un monde meilleur. Depuis plus d’un siècle, notre esprit entrepreneurial et notre passion pour la créativité font de nous un acteur challenger de l’industrie de la beauté premium.
Avec 17 Love Brands dans les univers du parfum et de la mode, du maquillage et du soin, nous créons des histoires qui suscitent des émotions, portées par une équipe internationale de plus de 13 000 collaborateurs passionnés. Présents dans plus de 150 pays et avec un chiffre d’affaires net de 5 042 millions d’euros en 2025, nous poursuivons notre croissance, guidés par des valeurs fortes et des engagements durables.
Puig se définit comme une véritable Home of Creativity : un espace ouvert et inclusif où des créateurs aux profils variés sont encouragés à s’épanouir, innover et exprimer pleinement qui ils sont.
About the role
We are looking for a business-oriented Client Marketing Director to join Byredo for a 6-month maternity leave cover. The role will ensure continuity of the global client marketing, CRM and clienteling roadmap, by guiding priorities, coordinating stakeholders and supporting the teams.
The successful candidate will bring structure, business sense and the ability to align teams in a fast-moving international luxury environment.
Key responsibilities
CRM strategy & activation
- Define and steer global CRM priorities across the customer lifecycle.
- Support CRM teams in planning marked actions, ensuring consistency with business objectives and market needs.
- Monitor performance and identify opportunities to improve segmentation, personalisation and activation impact.
Clienteling program management
- Coordinate the global clienteling roadmap and governance.
- Accompany clienteling teams in deploying key actions, tools and adoption plans.
- Share best practices and facilitate market follow-up to drive execution excellence.
Consumer insights & performance
- Track acquisition, retention, reactivation and client engagement performance.
- Partner with Analytics to translate customer insights into clear business recommendations.
- Prepare concise executive summaries for senior stakeholders.
CRM technology & projects
- Represent business needs in CRM and client engagement projects.
- Coordinate with IT, external partners and internal owners to support smooth delivery.
- Contribute to data quality and customer experience governance.
Team leadership
- Manage and support the Client Marketing team, ensuring clear priorities and continuity.
- Maintain strong collaboration across functions, regions and operational teams.
Seeked profile
Experience
- 6 to 10 years of experience in CRM, clienteling, customer engagement or customer marketing.
- Experience in luxury, beauty, fashion or premium retail strongly preferred.
- Experience working in an international environment.
Skills
- Analytical, business-oriented and customer-centric.
- Strong communicator, able to align stakeholders.
- Fluent English required; French is a plus.
Ce que vous allez aimer chez nous
- Une culture de travail entrepreneuriale, créative et accueillante
- Des opportunités d'apprentissage et de développement
- Une entreprise internationale avec de nombreuses opportunités d’évolution professionnelle
- Une rémunération et des avantages compétitifs
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