x-Alliance Marketing

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

Advisory - People and Organisation

Management Level

Senior Manager

Job Description & Summary

Great marketing turns complex technology into meaningful connection — and at PwC, that's how alliances become powerful engines for growth. This is your chance to shape how we bring our most important partnerships, including Microsoft and other anchor alliances, to market in ways that create lasting impact.

As a Professional in x-Alliance Marketing, you'll play a vital role in developing and delivering integrated alliance marketing strategies that build brand presence, generate demand and drive measurable business outcomes, working with internal stakeholders across Strategic Alliances, Clients & Markets, Industry, Lines of Service and Global/APAC teams.

Why PwC?

At PwC Australia, your skills meet purpose. We tackle big challenges across industries like finance, technology, energy, and health—giving you the chance to make a real impact. Here, your growth is our priority. You'll work with leading teams, explore new technologies, and unlock your full potential.

Join a global community of more than 370,000 people who value bold ideas, collaboration, and lasting change. Together, we're building trust and shaping the future.

What you'll do:

• Lead the development and delivery of integrated marketing strategies across multiple alliance partners, aligned to PwC Australia's One Firm priorities, Industry, Line of Service and Alliance growth objectives.

• Partner with Alliance Leaders, Drivers, Industry and Line of Service stakeholders to identify priority propositions, campaigns, events and account-based marketing opportunities.

• Translate complex alliance priorities, technologies and partner propositions into clear, differentiated and client-centric messaging that supports market activation and pursuit activity.

• Execute multi-channel campaigns, thought leadership programs, flagship events, sponsorship activations and digital initiatives that drive awareness, engagement and qualified demand.

• Build and manage senior stakeholder relationships across PwC, alliance partners, APAC and Global teams to enable coordinated go-to-market execution.

• Own campaign planning, budgeting, governance and performance reporting, using insights to optimise future investment and scale best practice across alliances.

• Bring a commercial lens to marketing activity, linking investment decisions to pipeline impact, relationship development, brand elevation and measurable outcomes.

What we're looking for:

Core skills

• Strong understanding of technology alliances, partner ecosystems, co-sell models and the role strategic alliances play in driving market differentiation and business growth.

• Proven ability to confidently influence senior stakeholders—including Partners, Directors and alliance partner contacts—without relying on direct authority.

• A commercial mindset, comfortable linking marketing activity to pipeline, account growth, relationship development, ROI and business outcomes.

• Skilled at translating complex technology, industry and business issues into compelling narratives, campaign propositions and client-facing content.

• A hands-on marketer able to independently deliver integrated campaigns across events, sponsorships, thought leadership, digital, social, internal communications and sales enablement.

• Highly organised, with the ability to manage multiple alliance priorities, stakeholders, budgets and delivery timelines simultaneously.

Desirable skills

• Strong judgement on when to prioritise, streamline, scale or stop activity based on business value and market impact.

• Experience contributing to APAC or Global alliance marketing initiatives within a matrixed environment.

Don't meet every requirement? We encourage you to apply. We value all forms of experience that may be transferrable and relevant.

What you'll gain:

• The opportunity to work with leading organisations and cutting-edge technology that challenge and expand your expertise.

• Flexibility means trusting you to choose when, where, and how you work—balancing what’s best for you, your team, and your clients to grow and thrive together.

• Clear paths for career progression supported by continuous learning and leadership development.

• Generous leave entitlements including four weeks’ annual leave and float public holidays to support your work-life balance.

We know that perks are as important as your financial rewards. Explore all the benefits that PwC has to offer here: https://bit.ly/4fFLA3z

Ready to grow here and go further? Join PwC Australia as an x-Alliance Marketing Professional and make an impact that goes beyond the expected. Apply now and take your next step with a team shaping the future.

The minimum salary for a Senior Associate in this role is AUD 89,000 including superannuation. Higher grades will receive a salary range above this in line with the salary bands for these positions.

We're committed to treating all our job applicants fairly and with respect, irrespective of their actual or assumed background, disability, neurodivergence, or any other protected characteristic and to maintaining a safe, respectful workplace for everyone. We want you to have every opportunity to thrive in our selection process. In the application form, you can let us know what adjustments you require during our recruitment process and/or any workplace accommodations you anticipate needing to help you perform your role.

No agencies please: We kindly request that recruitment agencies do not submit CVs in response to this advertisement. We are only accepting applications direct from individuals.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Alumni Relations, Analyst Relations, Analytical Thinking, Brand Management, Business Expansion, Channel Marketing, Channel Partner Management, Channel Partner Optimization, Channel Partner Performance Monitoring, Channel Partner Processes, Channel Performance Analysis, Channel Program Management, Channel Sales Cycle Management, Channel Sales Force Optimization, Channel Sales Process Governance, Coaching and Feedback, Communication, Creativity, Customer Relations, Customer Service Performance Review, Distribution Channel Optimization, Embracing Change {+ 20 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

October 19, 2026