Business Growth & Marketing Strategy (Manager Candidate) - Marketing Division
At a glance
Mid-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and carry out web marketing plans with Rakuten businesses and Google, LINE, Yahoo, and Meta
- Use Rakuten data and AI to attract more Rakuten Mobile subscribers
- Analyze audience segments and customer data, then refine acquisition activities
- Design and oversee point-based promotions for Rakuten Mobile
- Track market shifts and competitors, applying findings to marketing actions while managing the team
What you bring
- Background in business planning, business development, or similar business-promotion work
- Working knowledge of marketing, including core principles that apply across industries
- Business-level English and fluent Japanese communication
- Strong collaboration skills for working across teams and related businesses
Who this fits
You’ll suit a manager-track role that combines hands-on mobile acquisition marketing with organizational leadership. The position is based in Tokyo and expects you to work as both an individual contributor and a manager. Japanese fluency and business-level English are stated language requirements.
From the employer
Job Description:
Business Overview
The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.
Department Overview
Data marketing department is promoting the planning, implementation, and analysis of web marketing strategies for new Rakuten mobile user acquisitions. We are planning and executing while analyzing various data to see how we can connect to Rakuten Mobile contracts by utilizing Rakuten G's ecosystem and media outside the Rakuten Group (SEM, SNS advertising, affiliates, SEO, etc.).
Position:
Why We Hire
We will strengthen the recruitment of management layers to strengthen the organization. We are looking for people who can strongly promote mobile, which is the most focused business among Rakuten G.
Position Details
- Collaborate with related businesses within the Rakuten Group (such as Rakuten Ichiba, Rakuten Travel, Rakuten Card, Rakuten Pay, etc.) and external media (such as Google, LINE, Yahoo, Meta, etc.) to formulate and execute strategies aimed at maximizing the acquisition of Rakuten Mobile subscribers in the web marketing domain.
- Make the most of Rakuten's extensive data assets and AI in marketing.
- Improve and optimize initiatives based on analysis and segmentation of target customer demographics and data analysis.
- Plan and manage point campaigns.
- Research and analyze market trends and competitor activities based on the market dynamics of competing companies, and reflect these insights in initiatives.
Initially, we expect you to perform the above tasks as a player while also driving the organization as a manager.
Mandatory Qualifications:
- Experience in business planning, business promotion, BizDev, etc.
- Knowledge in the field of marketing.
- Business-level English proficiency.
- Communication skills and teamwork
- Possession of fundamental knowledge of marketing regardless of industry
Desired Qualifications:
- Communication skills and teamwork
- Data Analytics
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#marketingdiv
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)Not this one either?
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