IMS Group – Integrated Media Strategy Specialist - Group Marketing Department, Marketing Division
At a glance
Mid-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Support advertising placements for Rakuten business units and help their marketing teams review campaigns
- Meet business-unit marketers, shape proposals, and provide practical guidance on advertising activity
- Manage agency and media contacts while coordinating with internal marketing, development, and quality teams
- Create and put into practice shared marketing rules and standards across the group
What you bring
- About three years of hands-on advertising experience at a media company, agency, consultancy, or advertiser
- Project management experience, alongside practical work such as ad planning, agency sales, or digital ad operations
Who this fits
This role suits a mid-level advertising specialist who can advise multiple business units and coordinate online and offline media work. You’ll work with agencies, media partners, and internal marketing, development, and quality teams in Tokyo, Japan. Experience connected to e-commerce, finance, entertainment, or other Rakuten service areas is preferred.
From the employer
Job Description:
Business Overview
The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
Department Overview
The Group Marketing Department, as a cross-company marketing organization, promotes the efficiency and optimization of group-wide marketing through "strengthening compliance governance," "acquiring new users," and "improving retention and engagement of existing users.
Within the department, the IMS Group (Integrated Media Strategy Group) is a team whose mission is to optimize advertising investment across the entire Rakuten Group. The team acts as a bridge between business units and external stakeholders for both online and offline advertising, supporting efficient ad investment. The team also builds relationships with digital media partners such as Google and Meta, and provides marketing support and consulting to each Rakuten Group business unit.
The organization brings together experts in advertising and marketing, including online advertising and TV commercials. These specialists participate in projects for various businesses and support business marketing with their expertise.
The organization is also responsible for developing and operating governance frameworks to ensure that marketing activities across the Rakuten Group are conducted appropriately and safely.
Position:
Why We Hire
The IMS Group is expanding its team to keep pace with the growing scale and sophistication of integrated online and offline advertising investment across the Rakuten Group.
By leveraging your advertising and marketing experience, you will have the opportunity to provide consulting and hands-on execution support across multiple business units — giving you the chance to work dynamically and cross-functionally within a major corporation. From a marketing perspective, you will also gain exposure to a diverse range of industries including e-commerce, fintech, and mobile, which is one of the key attractions of this role. This position offers the opportunity to build a varied and rewarding career, including relationship-building with major media partners such as Google and Meta.
Position Details
You will be responsible for the following duties.
<BU Support & Consulting>
- Support advertising placements for each Rakuten Group business unit (BU)
- Hold meetings, provide proposals, and review campaigns with BU marketing teams
- Liaise and manage relationships with external stakeholders (agencies, media, etc.)
<Media & Agency Relations>
- Plan, implement, and systematize group-wide marketing standards and rules
- Communicate with internal stakeholders across business marketing, development, and quality management departments
Work Environment
7 members including agency staff
Backgrounds include media companies, advertising agencies, and new graduates
Mandatory Qualifications:
Approximately 3 years of hands-on experience in advertising-related work at a media company, advertising agency, consulting firm, or advertiser (e.g., ad planning or sales at an agency; digital advertising operations at an advertiser)
Project management experience
Desired Qualifications:
- Experience in industries related to Rakuten Group services (e-commerce, finance, entertainment, etc.)
［cmorec］
#marketingdiv
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