Marketing Communication Specialist - Brand Marketing Strategy Department, Marketing Division
At a glance
Mid-level Brand Marketing role at Rakuten. Tokyo · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and carry out messaging plans for Rakuten Mobile plans and optional services
- Shape advertising campaigns and guide production of their creative materials
- Plan media activity, social campaigns, and events, then manage execution
- Oversee agencies and partners while tracking KPIs and presenting outcomes to executives
What you bring
- At least three years in advertising and promotion at a business, agency, or marketing support company
- Practical experience planning and delivering digital advertising campaigns
- Background creating communication strategies and directing advertising creative
Who this fits
This role suits a mid-career marketer who can move from strategy into hands-on execution across advertising, media, events, and social. You’ll work in Tokyo and need fluent Japanese plus advanced English. The position centers on Rakuten Mobile service communication and includes reporting to internal stakeholders, including executives.
From the employer
Job Description:
Business Overview
The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.
Department Overview
The Brand Marketing Strategy Department is responsible for the development of all the creative products that customers see and hold in their hands in the Rakuten Mobile business.
It has already been 5 years since we started our service, but we are constantly improving our branding area while keeping an eye on market trends (user trends). We have a wide range of ages among our team members, and we have a team environment where we can always discuss things with each other. We are a department where you can enjoy a sense of accomplishment and an environment where you can create better products one project at a time without inertia or giving up.
The Brand Marketing Communication Section is responsible for driving all marketing communication initiatives from planning to execution in one team. The team environment is full of speed and logic where you can enjoy the dynamism as a marketer, especially in a high priority business in Rakuten group. As one of the groups in the section, Marketing Strategy Planning Group is mainly responsible for developing marketing strategies and KPIs, while designing and operating user surveys and analyzing related data. The group is also responsible for reporting the results to the company executives.
Why We Hire
Additional hiring to strengthen the marketing communication area in line with the expansion of Mobile business.
Position Details
The Service Communication Group primarily focuses on Rakuten Mobile's plans and optional services. You will be responsible for one or more of the following tasks
- Developing and executing service messaging and communication strategies.
- Planning and directing the creation of advertising campaigns.
- Developing and executing media plans.
- Planning and managing events.
- Planning and managing social media marketing.
- Managing advertising agencies and partner companies related to the above.
- KPI management.
- Reporting to internal stakeholders, including executives.
Mandatory Qualifications:
- 3+ years of experience in advertising and promotion at a business company, advertising agency, or marketing support company.
Desired Qualifications:
- Hands-on experience in the planning and execution of digital advertising campaigns
- Experience in developing and executing communication strategies.
- Experience in the creative direction of advertising campaigns and materials.
- Experience significantly improving KPIs through marketing initiatives.
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Languages:
English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)Not this one either?
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