growthroles

Marketing Consultant - Marketing Division

Rakuten global.rakuten.com Open · verified Sep 23, 2026
Tokyo Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at Rakuten. Tokyo · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing
SeniorityMid-level
LocationTokyo
EmploymentFull-time
PostedJan 14, 2026 · 8mo ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Identify major marketing issues across Rakuten Group and turn them into strategic plans
  • Design and carry out marketing initiatives with other Marketing Division departments
  • Work with marketing teams supporting services such as Rakuten Ichiba, Rakuten Card and Rakuten Mobile
  • Use service data to strengthen marketing decisions, with support from data specialists as needed

What you bring

  • A university degree or higher is required for this role
  • At least two years of professional experience, including sales, IT or business consulting, or marketing
  • Experience selling business planning, solution, or consulting services is useful for this position
  • Background in EC, advertising, fintech, or another industry served by Rakuten is valued

Who this fits

This role suits someone moving into marketing, shifting from B2B toward B2C, or bringing customer-support experience into service improvement. You will work on strategy and execution across Japanese and overseas services, with Japanese fluency and beginner-level English listed.

From the employer

Job Description:

Department Overview

CMO Office is responsible for Rakuten’ s marketing strategy making and capability building in marketing area for further growth of Rakuten group.

 

Position:

Why We Hire

This position improves your marketing skills in a variety of Rakuten service fields.

In the internet industry, Rakuten is growing rapidly and CMO Office is responsible for accelerating our growth speed and generating new initiative for innovation.

We're looking for a new team member who has passion to newly challenge marketing areas to expanding our mission.

- A person who wants to start a marketing career

- A person who wishes to shift from BtoB business to BtoC business and work with commitment to business growth

- A person who is willing to enhance marketing skills and experience utilizing huge data of various Rakuten services

- A person who has experience of customer support and wants to improve services based customers' needs etc.

You can challenge marketing activities from strategy planning to execution for dominant services in Japan such as Rakuten Ichiba, Rakuten Card and Rakuten Mobile and for overseas group services as well.

 

Position Details

As a member of a strategy planning team directly under CMO, you take an important role to clarify an important marketing issue of Rakuten Group, make strategy and plan marketing actions. You will also implement the actions collaborating other departments under Marketing Division and marketing teams of major Rakuten services.

If you don’t have enough experience of data analysis, our specialists support you to learn necessary skills and knowledge at first.

 

Mandatory Qualifications:

- University graduates or more

- More than 2 years working experience

- More than 2 years working experience of Sales, IT/business consulting or marketing

Desired Qualifications:

- Sales experience of business planning/a solution/consultation

- Industrial experience in an industry where Rakuten provides a service such as EC, Ad, Fin-tech, etc.

- Experience as a project member (project leader is more preferred)

- Digital marketing experience such as marketing research, data analysis, internet ad and so on

- Experience of negotiation and arrangement between stakeholders
- Ability to visualize goals with numbers and run PDCA cycle to achieve them

- Ability to negotiate/arrangement with internal/external stakeholders and to build a good team

- Flexibility to environmental changes

Other Information:

Additional information on English Qualification

If you have any concerns, please feel free to contact us.

[ id: cmorec cmoo ]

#marketingdiv

Languages:

English (Overall - 1 - Beginner), Japanese (Overall - 4 - Fluent)

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