Marketing Planner - Super Market OMO / DX Business Department (C&M)
At a glance
Mid-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set acquisition plans and budgets, then run promotions across direct mail, digital advertising, and posted ads
- Build retention programs and CRM activity, including coordination with other Rakuten services
- Use customer, product, UI, and sales data plus user research to uncover marketing opportunities
- Recommend WEB and APP changes that can increase purchase frequency and customer spending
- Create operating processes that keep newly launched marketing activities stable
What you bring
- At least two years of marketing or planning experience at a company or agency
- Experience marketing an e-commerce service is preferred
- You can work in Japanese at a fluent level
- English evidence requires a TOEIC score above 800, comparable ability, or a degree from an English-speaking university
Who this fits
You’ll suit a mid-level marketer who can move from analysis through planning and execution across acquisition and retention. The role is based at Rakuten Crimson House in Setagaya, Tokyo, and requires fluent Japanese. You’ll work in a lean fourteen-member promotion group with frequent management contact and broad ownership.
From the employer
Job Description:
Business Overview
Rakuten Mart, Rakuten's warehouse-based online supermarket business, is a new business model that combines the market of a major retail chain with the agility and localized merchandising of a small, independent store.
By leveraging the unique characteristics of this business model to offer an innovative product lineup, we aim to revolutionize the domestic food distribution market and create a more valuable society for both users and producers. Within the general consumer distribution market, the food distribution market, in particular, has been slow to adopt e-commerce and digitalization.
Rakuten aims to promote the e-commerce and digitalization of food distribution by advancing its online supermarket business, thereby empowering society through food distribution reform.This position offers the opportunity to participate in the expansion of this business with the goal of establishing a leading position in Japan.
Department Overview
You will be responsible for the marketing of "Rakuten Mart," an online supermarket that handles fresh food and daily necessities.
- Mission within the Business:
By leveraging Rakuten's data sources, you will formulate mid-to-long-term marketing strategies and plan and execute short-term promotional measures to acquire and nurture customers.
- Mart Planning & Marketing Section, Promotion Execution Group:
I will leverage all marketing channels to develop and execute user acquisition and retention plans aimed at achieving sales targets, while ensuring the stable operation of marketing activities. As our team is lean, I will handle a wide range of tasks across all phases of the PDCA cycle, from planning to building operational frameworks.
Rakuten Mart: https://sm.rakuten.co.jp/
Position:
Why We Hire
This recruitment is to drive the expansion of our business scale.
- Rakuten Mart's service areas and delivery methods
We cover 12 million households in the greater Tokyo area, shipping from two automated warehouses. We have built an efficient H&S-type delivery network, enabling same-day delivery and temperature control of products. Furthermore, our state-of-the-art automated warehouses reduce walking time during product searches and product verification work, enabling highly efficient operations.
Position Details
You will be responsible for everything from new customer acquisition to existing customer nurturing, including data analysis (customer, product, UI, and other sales-related aspects), and will be responsible for one of the following:
Main Responsibilities
1.New User Acquisition and Retention
- Formulate new user acquisition plans and budgets.
- Plan and execute promotional campaigns.(direct mail, digital advertising, posting ads, etc.)
- Select and manage external/internal media.
Project Example:
Planned and executed the subscription service "Shopping Support Plan" as a retention initiative.
2.Increase Purchase Frequency and Amount for Existing Users
‐ Formulate existing user nurturing plans and budgets.
- Plan and execute customer nurturing programs and CRM initiatives
(e.g., promoting collaboration with Rakuten Group services).
- Propose UI/UX improvements for Rakuten Mart WEB and APP.
3.Identify Issues and Opportunities through Data Analysis and User Research
4.Building and stabilizing operations for new marketing activities
Work Environment
Organization
Promotion Execution Group: 14 members (7 full-time employees, 7 temporary agency employees)
Our team is comprised of individuals with a wide array of backgrounds, including experienced marketing and operations professionals, as well as recent university graduates.
Attractions
‐You will work in an environment where you can handle everything from analysis to planning and execution by leveraging Rakuten's big data.
‐You can be involved in the business launch phase.
‐Due to the small size of the organization, you will have frequent contact with management, and you will be able to drive various initiatives under your own control. While the responsibilities are significant, you can feel the sense of fulfillment and reward that comes from driving the business.
Mandatory Qualifications:
‐ 2+ years of experience in marketing or planning (either at a business company or an agency is acceptable)
Desired Qualifications:
‐ Marketing experience with e-commerce services
‐ Data analysis skills using SQL, R, Python, etc.
Other Information:
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.
Rakuten Group, Inc. Homepage Link
- Benefits:https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/
#business #serviceplanner #marketing #PR #commerce
Languages:
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