growthroles

Project Planning and Management - Marketing Division

Rakuten global.rakuten.com Open · verified Sep 23, 2026
Tokyo Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at Rakuten. Tokyo · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing
SeniorityMid-level
LocationTokyo
EmploymentFull-time
PostedJul 16, 2026 · 2mo ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Plan, track KPIs, and help execute work that improves marketing efficiency across Rakuten Group
  • Drive cross-group initiatives from planning through execution support and ongoing business promotion
  • Coordinate internal and external stakeholders, structure issues, and build agreement across departments
  • Analyze and visualize Rakuten ecosystem and company-wide performance data for decision-making
  • Prepare senior-management reports while supporting strategy, budgets, and operating processes

What you bring

  • At least three years in corporate planning, business planning, management administration, or business management, or consulting project experience
  • Hands-on leadership of projects or business initiatives spanning multiple departments
  • Strong logical reasoning with the ability to arrange and structure information clearly
  • Fluent business-level Japanese and at least intermediate English

Who this fits

This role suits a mid-career project lead who can turn cross-group marketing plans into coordinated execution. You’ll work with senior management and stakeholders inside and outside the division, including on budgets, business processes, data, and reporting. The position is based in Tokyo and sits within a team of about ten people.

From the employer

Job Description:

Business Overview

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

Department Overview

The Corporate Marketing Planning Office collaborates with stakeholders both inside and outside the division, including senior management, and takes on the role of leading the planning, execution, and promotion of cross-organizational projects. We also lead the establishment of the foundation for organizational management, including budget management and the planning and administration of business operations for the entire division.
Through these roles, we aim to ensure the implementation of marketing strategies across the entire group and contribute to the further growth of the Rakuten Group.  

Position:

Why We Hire

As the Rakuten Group expands its business, the scope of initiatives involving the Marketing Division has broadened, making collaboration with various stakeholders increasingly important.
To strengthen our structure for steadily advancing these mid-to-long-term projects in cooperation with relevant departments, we are now seeking to add new members to our team. We are looking for individuals who can translate cross-group initiatives into reality on the ground and lead projects.

Position Details

You will be responsible for the planning, execution, and promotion of cross-group initiatives led by the Marketing Division. Through collaboration with stakeholders both inside and outside the division, you will have the opportunity to tackle a wide variety of themes and challenges in the marketing field.

Examples of duties:

- Planning, KPI management, and execution support for improving marketing efficiency across the entire Rakuten Group

- Planning, execution support, and business promotion for cross-group initiatives

- Coordination, issue organization, and consensus building with stakeholders inside and outside the division

- Data analysis and visualization related to the Rakuten ecosystem and company-wide performance

- Creation of reporting materials for senior management and support for strategy formulation

- Budget management (from the perspective of financial and management accounting) and planning/management of business processes necessary for organizational operations

 

Work Environment

- We are an organization of about 10 people

- Our members come from diverse backgrounds, including those who joined as mid-career hires

Mandatory Qualifications:

- At least 3 years of practical experience in corporate planning, management administration, business planning, or business management at a business corporation, or project experience at a consulting firm

- Experience in project management or driving business initiatives that involve multiple departments

- Logical thinking skills and the ability to organize and structure events/information

- Japanese: Fluent (Business level or above)

- English: Intermediate level or above

 

Desired Qualifications:

- Project experience in the marketing field or practical experience in KPI management

- Experience leading business process re-engineering (BPR) projects in a large organization

- Experience in decision-making support using BI tools and data analysis

- Experience in planning and managing important meetings, such as management meetings

- Knowledge of management accounting and financial accounting (e.g., P/L management, budget vs. actual analysis)


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#business #marketingdiv

Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)

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