Event Vehicle Coordinator (Freelancer), Field Marketing
Red Bull Open · verified Sep 25, 2026 At a glance
Mid-level Event Marketing role at Red Bull. Toronto · full-time · no salary stated · we estimate CA$86,000–CA$95,000.
Red Bull has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and run the Event Vehicle schedule across events, sales support, and consumer experiences
- Keep the vehicle operational, clean, stocked, and ready, including maintenance and A/V setup
- Build regional plans, secure permits, manage budgets, and report activity to marketing leaders
- Create a music and video library while working with content teams on social opportunities
- Capture agreed content assets for Red Bull Canada channels with internal or contracted producers
What you bring
- Marketing experience with a background in negotiation, partnerships, and budget ownership
- Knowledge of the regional sports and culture scene, with involvement in both
- Comfort creating and capturing casual content for Instagram and TikTok on a current smartphone
- A valid driver’s license and confidence driving manual or automatic vehicles on and off road
- Clear communication, strong organization, analytical ability, deadline discipline, and MS Office skills
Who this fits
You’ll suit this role if you’re outgoing with consumers, comfortable representing a brand, and able to build connections across sports and culture. The position is onsite in Toronto and involves substantial road travel, including on- and off-road driving. You’ll report to the Field Marketing Manager and also work with the National Event Manager.
From the employer
The Event Vehicle Coordinator acts as a Red Bull Brand ambassador and face of our brand, who is ultimately responsible for the Red Bull Event Vehicle (EV); a core marketing asset in our grassroots, field marketing initiatives. Responsibilities entail planning and executing the schedule for the Event Vehicle across events, sales support and “surprise & delight” consumer moments, along with support in programming Event Vehicle content alongside our social media team. The Event Vehicle Coordinator will directly report into the Field Marketing Manager (FMM), and dotted line report into the National Event Manager (NEM), to bring to life the vision and mission of the EV. Through year, this role will create a strong program that surprises our consumers, both digitally and IRL, with the car on the road as often as possible.
FIELD MARKETING, SPORTS & CULTURE MARKETING
Responsible for keeping the event vehicle in top operational performance, ensuring we uphold of Red Bull’s premium appearance, including vehicle maintenance and cleanliness.
Implement a regional marketing and sales plan around the event vehicle.
Have a strong network in key playgrounds across both Sport and Culture within the region to leverage for EV programming.
Possess an excellent understanding of all vehicle operations, including A/V set-up and tear down.
Ensure there is always sufficient cold product on-hand in the vehicle, while tracking how product is being seeded.
Build and consistently update event vehicle music and video content library.
Obtain necessary permits as an extension of EV programming where needed.
Maintain travel & entertainment budget, alongside activation budget.
Ongoing reporting of all event vehicle activity to the FMM & NEM on a monthly basis.
RED BULL MEDIA NETWORK
Responsible for collaborating with the Red Bull Media Network Content and Programming teams to identify content opportunities in field for @RedBullCanada social channels based on the marketing priorities in the region.
Ability to inspire and excite consumers with engaging and exciting content that features the Event Vehicle with support from the Content Producer and/or contracted third parties.
Responsible for ensuring assets are captured based on the and raw deliverables formats agreed upon.
1-3 years of experience in Marketing.
Proven background in negotiation, partnerships & budget management.
Excellent understanding of sports and culture landscape within the region, involvement in both.
General knowledge and comfort using and capturing low-fi content on Instagram and TikTok.
Current iOS (i.e., iPhone 8 or above) or Android (i.e., Samsung Galaxy S8 or above) device that is in good working condition and can effectively capture and deliver content.
Valid driver’s license: ability to drive standard & automatic transmission vehicle.
Comfortable and adept at driving in on and off-road situations.
Sociable and outgoing; comfortable interacting with consumers of varying ages and backgrounds.
Strong written, presentation and verbal skills with an attention to detail.
Strong leadership, initiative and communications skills.
Ability to meet strict and demanding deadlines.
Strong prioritization and organizational skills, solutions based.
Strong analytical skills, including proficiency in MS Office (Excel, Word, PowerPoint).
Comfortable with substantial amount of road travel.
The rate for this position is $20/hr - $22/hr. The rate is subject to change and may be modified in the future.
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
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