Marketing Manager
At a glance
Mid-level General Marketing role at RELX (ReedExhibitions). Gurgaon · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build marketing plans for assigned shows, tied to the broader portfolio and EVP direction
- Size markets, find expansion opportunities, and turn them into audience-growth approaches
- Create visitor and exhibitor plans while managing ties with associations, analysts, influencers, media, and industry bodies
- Lead marketing activity onsite and represent the brand at relevant external industry events
- Align with sales on enablement and ABM, then track campaign outcomes, budgets, ROI, and performance
What you bring
- At least eight to ten years in marketing, ideally in a related sector or exhibitions
- Hands-on background in market analysis, campaign delivery, and strategic planning
- Strong ability to size markets, spot growth opportunities, and grow audiences
- Experience managing external stakeholder relationships and aligning marketing with sales and ABM
- Clear communication and analytical ability
Who this fits
This role suits an experienced marketer who can combine market sizing, audience development, campaign planning, stakeholder management, and sales alignment. You'll work from Gurgaon and lead activity onsite at shows, including representation at external industry events. Flexible working hours are available.
From the employer
Marketing Manager
Do you enjoy developing business networks for market penetration?
Are you motivated by the opportunity to contribute to diverse elements of marketing?
About our Team
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually.
About the Role
The Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion. This position is responsible for nurturing relationships with associations, analysts, influencers, media, and industry bodies, acting as the show's onsite lead. This role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM) plans and acting as the customer's voice to inform our Insight programs.
Responsibilities
Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy. Establish market size, penetration, and identify growth opportunities across key industries and segments.
Proposing and implementing audience growth strategies along with managing relationships with associations, analysts, influencers, media, and industry bodies
Leading onsite at shows and represents our brand at external market/industry-specific events. Developing detailed visitor and exhibitor marketing plans and objectives.
Working with the Sales team on enablement and ABM plans.
Collaborating on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.
Outlining core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.
Support budget planning and analysis alongside the Marketing Director. Maintaining ROI and performance reporting with the Campaign Manager & Mops.
Contributing to the event brand strategy with Marketing Director & Creative Manager and assisting in portfolio PR planning with Marketing Director..
Requirements
At least 8-10 years of experience in Marketing, preferably within a similar industry but not restricted to exhibitions.
Experience in market analysis, campaign management, and strategic planning
Exceptional understanding of marketing principles and audience growth strategies.
Proficient in establishing market size and identifying growth opportunities.
Skilled in relationship management with external stakeholders.
Solid experience in sales alignment and account-based marketing.
Exceptional communication and analytical skills.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Comprehensive Health Insurance: Covers you, your immediate family, and parents.
Enhanced Health Insurance Options: Competitive rates negotiated by the company.
Group Life Insurance: Ensuring financial security for your loved ones.
Group Accident Insurance: Extra protection for accidental death and permanent disablement.
Flexible Working Arrangement: Achieve a harmonious work-life balance.
Employee Assistance Program: Access support for personal and work-related challenges.
Medical Screening: Your well-being is a top priority.
Modern Family Benefits: Maternity, paternity, and adoption support.
Long-Service Awards: Recognizing dedication and commitment.
New Baby Gift: Celebrating the joy of parenthood.
Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.








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