Senior Executive - Product and Brand Marketing
At a glance
Senior Brand Marketing role at Rentokil Initial. Mumbai · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own product launches, relaunches, go-to-market planning, and execution across marketing initiatives
- Coordinate packaging, artwork, claims, approvals, and sales materials with internal teams
- Support sales channels through promotions, trade activities, events, exhibitions, and regional requests
- Manage vendors, marketing spend, project tracking, and delivery of creative or promotional assets
- Provide market insights, digital listing support, compliance checks, and management reports
What you bring
- Hold an MBA or PGDM in Marketing, or offer equivalent professional experience, with three to five years overall experience
- Have one to three years of hands-on product or brand marketing experience, preferably in FMCG or another fast-paced setting
- Manage agencies and vendors for creative development, production, printing, or promotional sourcing
- Communicate and edit effectively while using Excel and PowerPoint for analysis and presentations
- Understand digital marketing areas such as SEO, SEM, website content, and analytics
Who this fits
This role suits a detail-focused marketer who can coordinate several projects, follow through independently, and work across sales, operations, supply chain, finance, legal, and other teams. You will work onsite in Goregaon West, Mumbai, and Mumbai-based candidates are required. The position is full-time with a five-day workweek and includes collaboration with internal teams and external stakeholders.
From the employer
Designation - Senior Executive - Product and Brand Marketing
Location - Goregaon W (Mumbai based candidates only)
Experience - 3 -5 Years
Qualification - Any Graduate
5 Days Working
About Rentokil PCI
Rentokil PCI is India’s leading pest control service provider and a Rentokil Initial brand. Formed in 2017 through a joint venture between Pest Control India and Rentokil, it operates across 300 locations, aiming to set new standards in customer service. The company focuses on industry-leading operations through best practices, innovation, and digital technologies. In 2024, Rentokil PCI strengthened its market leadership by acquiring HiCare, expanding its services and footprint further.
For more details: https://www.rentokil-pestcontrolindia.com
About the Role:
- Marketing will be responsible for providing marketing support and operations for the Products Sales Division.
- The incumbent will report to the Senior Manager - Products Marketing. The incumbent will have to work as part of a multi-functional team, and this involves collaboration with the internal team and external stakeholders.
Job Responsibilities:
- Support end-to-end marketing activities including product launches, relaunches, go-to-market planning, and execution.
- Coordinate development of packaging, artworks, claims, KLDs, and all related approvals with internal teams.
- Manage the creation and deployment of marketing collaterals, POP/POSM, brochures, training material, and sales communication.
- Work closely with regional sales teams to understand requirements and provide timely marketing support for retail, B2B, and on-ground activities.
- Assist in planning and executing promotional schemes, trade activations, consumer activations, events, exhibitions, and sales-driving initiatives.
- Conduct basic market research, competitor tracking, pricing checks, and share insights for decision making.
- Coordinate with vendors for artwork development, printing, fabrication, sourcing of promotional materials, and ensure timely delivery.
- Track marketing spends, ensure efficient budget utilization, and support the budgeting process for marketing projects.
- Collaborate with cross-functional teams (R&D, Ops, Supply Chain, Procurement, Finance, Legal, Quality) to drive innovation projects and ensure timely project closures.
- Support digital and e-commerce listings through coordination of content, creatives, product information, and marketing support where required.
- Prepare product presentations, internal decks, reports, and performance summaries for management reviews.
- Ensure adherence to compliance, regulatory, and legal/metrology requirements related to packaging and claims.
- Maintain strong follow-ups, documentation, and project tracking to ensure smooth execution across all marketing initiatives.
Key Result Areas:
- Product Launch & Relaunch Execution
- Marketing Collateral Development & Readiness
- Sales Channel Support & Activation
- Compliance Adherence
- Market Intelligence
- Digital Content & E-commerce Enablement
Competencies (Skills essential to the role):
- Strong conceptual and solution-oriented thinking.
- Independent & detail-oriented work style with strong follow-through.
- Exceptional coordination and project management abilities.
- Strong organizational skills with multi tasking skills.
- Stakeholder Management
Educational Qualification / Other Requirement:
- MBA/PGDM in Marketing with 3-5 years of relevant overall experience.
- Equivalent professional experience without formal qualifications may also be considered.
- Minimum 1-3 years of hands-on experience in a product or brand marketing role (preferably in a FMCG/ fast-paced environment).
- Experience in agency/vendor management for creative and production deliverables.
- Excellent verbal, written, and editing proficiency.
- Proficiency in Excel and PowerPoint skills with solid data-analysis ability; familiarity with Google Sheets/Slide is a plus.
- Should have knowledge of digital marketing concepts, including SEO, SEM, website content, and analytics.
Interested candidates can email resume on
alfeeya.siddiqui@rentokil-pci.com
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