Marketing Head - Strategy
At a glance
Mid-level General Marketing role at Roche. Shanghai · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape China Core Lab strategy with executive input and link it to Roche’s mission and long-term goals
- Combine plans from Core Lab Reagents, CVM, SI and CHU into one business-area direction
- Lead market intelligence on trends, customer behavior and competitors to find opportunities
- Help local marketing and sales teams put the China Core Lab strategy into action
- Coordinate with Asia Pacific and global teams to align work and secure support for China plans
What you bring
- Preferably hold a Ph.D., M.D. or comparable blend of education and relevant experience
- Bring strong strategic judgment and forward-looking thinking
- Have more than ten years in IVD, including Core Lab marketing strategy work within an MNC
- Show commercial results from sales, marketing or operations experience that captured market opportunities
- Communicate and negotiate clearly in English while working across cultures
Who this fits
You’ll suit a strategic marketer with deep IVD and Core Lab experience who can work across local, Asia Pacific and global teams. The role calls for strong English communication, commercial judgment and the ability to manage several projects in a fast-moving setting. It is a full-time position based in Shanghai, China.
From the employer
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Main Tasks & Responsibilities:
- Contribute to business planning at the top executive level to develop a market strategy that is consistent with the organization’s overall mission, vision, and long-term objectives.
- Consolidate and develop strategic plan for Core Lab as a Business Area from various function e.g. Core Lab Reagents, CVM, SI, CHU.
- Lead Market Intelligence Team to identify market opportunities through analyzing market trends, consumer behaviors and competitor activity.
- Able to work with various local Marketing and Sales function and understand their needs and support them for their execution of China Core Lab Strategy.
- Liaise with Asia Pacific & Global functions across the organization to ensure that marketing strategy and activities are integrated with other parts of the business and align with the overall corporate objectives.
- Understand and keep close collaboration with Global Function, be able to communicate and gain support or resources for China Strategy.
- Other projects or tasks assigned by line manager.
- Conduct business in full compliance including but not limited to Roche Secure, Roche Behavior in Business, Roche Competition Law Interactive Dialogues, Roche Safety, Security Health and Environmental Protection.
- Understand and fulfill the responsibility of line manager's SHE tasks and duties (as defined in SHE handbook).
Education& Qualifications:
- Preferably Ph.D., M.D. and equivalent combination of education and work-related experience.
- Outstanding Strategic and forward thinking.
- Strong professional and interpersonal skills to effectively operate on a global basis (i.e. aptitude for working with diverse cultural groups and appreciation of business or social dictum within disparate entities).
- Additional Business qualification is highly desirable.
- Good convincing and negotiation skills with ability to clearly present and articulate a business position.
- Very good English communication skills (oral and written).
Experience:
- Above 10 years background in the IVD industry.
- Extensive experience of defining & developing Marketing Strategy in the Core Lab area, and working cross function with various global functions in MNC.
- Solid commercial acumen which can be demonstrated by previous successes in bringing the benefits of sales, marketing, or operational experience to bear to capitalize on market opportunities.
- Strong track record in prioritizing and simultaneously managing multiple projects in a fast paced environment for timely completion of projects.
Values & Core Competencies:
- Demonstrate Roche values of Integrity, Courage, Passion.
- Follow Roche Operating Principles.
- Equip with the core skillsets as required by this role.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
