Marketing Partner - Molecular & Infectious Disease
At a glance
Mid-level General Marketing role at Roche. Petaling Jaya · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape market strategy through segmentation, positioning, branding, messaging, communications, pricing, and rollout
- Build annual plans and deliver campaigns, promotions, exhibitions, and digital marketing initiatives
- Manage molecular and infectious diagnostics products across inventory, lifecycle, quality, and implementation work
- Develop laboratory KOLs, vendors, and medical-association partnerships while supporting key-account relationships
- Equip sales teams with training, presentations, market intelligence, selling arguments, and technical support
What you bring
- More than four years in marketing, product management, or commercial strategy for IVD, clinical diagnostics, or life sciences
- Molecular diagnostics expertise, especially PCR or NGS, with microbiology or tissue diagnostics knowledge preferred
- A bachelor’s or master’s degree in health, biomedical, science, business, or marketing, or equivalent experience
- Strong presentation, writing, analysis, project delivery, pricing, campaign measurement, and competitive-intelligence skills
Who this fits
You’ll suit a strategic, commercially minded marketer who can work across functions and engage clinicians, pathologists, executives, and sales teams. The role is based in Petaling Jaya, Malaysia and centers on molecular and infectious diagnostics.
From the employer
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Marketing Partner Role PurposeAs the Marketing Partner, you are the strategic commercial force driving our Molecular and Infectious Diagnostics portfolio. You will be required to have deep understanding and experience with In-Vitro Diagnostics Solutions and technology trends in the Healthcare industry. Heavily focused on strategic products marketing and identifying qualified opportunities for Roche Diagnostics product lines. Work closely with cross functional team to identify market opportunities, drive sales, and maintain relationships in key accounts.Core Responsibilities Laboratory Marketing- Analyses the evolving market environment, develops the strategy such as customer segmentations, positioning, branding, messaging, PR/communications, pricing strategy and ensures effective rollout of strategy to the marketplace.
- Assist in the development of a yearly Marketing Plan which outlines marketing strategies and initiatives for the products responsible.
- Laboratory KOL management and development.
- Strategic partnership with 3rd party vendors and medical associations.
- Portfolio Management including inventory and product lifecycle management of instrument and reagents.
- Support in product quality issues and implementation.
- Support in the planning and execution of marketing activities, i.e., Product campaigns/promotions, Exhibition booth, Digital marketing initiatives, etc.
- Product Training and development of selling aids and value stories.
- Provide 2nd line technical support for complex evaluations and projects.
- Support field force with Customer presentation/CMEs, Market intelligence, Formulation of sales arguments, Product information updates.
- Track market trends and competitor movements to deliver actionable insights internally, drive cross-Business Area opportunities, and secure sustainable market position.
- Any other tasks or projects as assigned from time to time.
Who You Are
You are an agile, strategic marketer with strong entrepreneurial drive, outstanding partnering skills, and a genuine commitment to elevating patient care.
Requirements & Qualifications
- Experience: More than 4 years of progressive experience in marketing, product management, or commercial strategy within In-Vitro Diagnostics (IVD), Clinical Diagnostics, or Life Sciences.
- Domain Focus: Expertise in Molecular Diagnostics (e.g., PCR, NGS) is essential; familiarity with Microbiology and Tissue Diagnostics is strongly preferred.
- Communication & Presentation: Exceptional verbal, written, and presentation skills—capable of engaging clinicians, pathologists, and executive leadership with confidence.
- Execution & Project Management: Track record of driving complex, high-pressure projects with ambitious milestones, supported by strong cross-functional collaboration and strategic problem-solving.
- Strategic & Analytical Mindset: Demonstrated success in market analysis, campaign ROI tracking, pricing strategy, and competitive intelligence gathering.
- Education: Bachelors or Masters in Health/Biomedical/Science/Business/Marketing or equivalent experience
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
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