Senior Reg Marketing Executive, APAC
At a glance
Senior General Marketing role at Samsonite. Hong Kong SAR · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the APAC content calendar to keep messaging consistent across markets and channels
- Spot asset shortages and oversee regional campaigns, photography, and marketing toolkits
- Guide local teams on festival designs, photography, video, resizing, and platform-specific adaptations
- Write creative briefs and direct campaign shoots with agencies, photographers, stylists, and production partners
- Run Workfront and Scene7 workflows while maintaining the shared marketing asset library
What you bring
- A bachelor’s degree in communications, marketing, fine arts, or a related discipline
- Three to five years in content management, creative production, or digital marketing
- Experience working with 4A agencies and managing shoots for luxury or lifestyle brands, including influencer work
- Advanced Photoshop and Illustrator skills, plus video editing in Premiere Pro, After Effects, or CapCut
- Fluent English, Mandarin, and Cantonese, with strong project management and communication skills
Who this fits
This hybrid Hong Kong role suits a self-directed, results-focused marketer who can coordinate regional markets, agencies, production partners, and global creative stakeholders. You’ll need to work across APAC markets and communicate fluently in English, Mandarin, and Cantonese.
From the employer
Content Strategy: Manage and populate the APAC regional content calendar to deliver consistent, high-quality communication across all markets and channels.
Asset Gap Analysis: Identify gaps in global asset libraries and oversee the creation of regional assets, including brand campaigns, local photography, and comprehensive toolkits.
Market Support: Guide local markets on impactful asset development, resizing, and adaptation — covering festival-specific design, photography, and video production.
Asset Creation: Develop creative briefs and collaborate with agencies, production houses, photographers, and stylists to direct regional/local campaign shoots. Partner with the Global Creative Team for approval of locally produced assets.
Product Synergy: Work with the Product Team to define unique selling points (USPs) and translate them into clear creative briefs for photography and video content.
Toolkit Management: Design asset toolkits and brand guidelines to ensure consistent execution across diverse regional markets.
Agency Partnership: Collaborate with creative agencies and production houses to deliver world-class assets, including stills, video, and animation.
Asset Adaptation: Lead the technical adaptation of master assets, resizing and reformatting graphics and video to meet market-specific and platform-specific requirements (Social, OOH, Digital Display).
Performance Analytics: Evaluate creative content performance across channels, leveraging insights into social and digital trends to drive continuous improvement.
System Ownership: Serve as project lead for Workfront and Scene7, ensuring efficient task allocation and workflow management.
Asset Management: Maintain the centralized library of marketing art files, video assets, PR materials, and web imagery. Monitor asset expiration dates and coordinate timely removal with local markets.
Logistics: Oversee seasonal press sample coordination and manage international courier/shipment documentation for regional markets.
Bachelor’s degree in Communications, Marketing, Fine Arts, or related field
3–5 years of experience in content management, creative production, or digital marketing
Proven collaboration with reputable 4A creative agencies
Strong background in shooting management for luxury/lifestyle brands and influencer partnerships
Advanced proficiency in Adobe Photoshop and Illustrator
Hands-on experience with video editing software (Premiere Pro, After Effects, CapCut) for asset versioning and resizing
Familiarity with AI tools to optimize creative workflows
Self-motivated, results-driven, with strong project management skills
Clear and effective communication abilities
Fluency in English, Mandarin, and Cantonese is essential
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