Creative Lead
At a glance
Senior Creative role at SBC Performance. Remote, Ukraine · full-time.
Pay not stated Creative salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Develop and test paid-channel concepts across Meta Ads, TikTok Ads, and Google Ads
- Build static, video, UGC, and product-demo ads for distinct audience groups
- Shape offers and USPs around speed, practical projects, and monetizable results
- Review CTR, CPI/CAC, hook rate, and conversion data with performance marketers
- Use A/B findings and competitor trends to keep improving performance creatives
What you bring
- Have four-to-five-plus years in creative or performance marketing, including two-plus years leading creative
- Understand acquisition economics across CPI, CAC, LTV, and ROAS
- Show hands-on ad creative work for Meta, TikTok, and Google
- Use metrics to make decisions, and handle Figma/Canva or effective designer briefs
- Work in English at intermediate level or higher
Who this fits
You’ll suit a hands-on creative lead who thinks beyond visuals and connects hypotheses, offers, ads, and retention outcomes. The role supports remote work and is listed for Kyiv, with hybrid options also noted in Prague or Warsaw. You’ll work with international markets and a team operating on a Central European Time schedule.
From the employer
SBC Performance drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
We're looking for a Creative Manager who will be responsible for producing ad creatives that bring high-quality users into the product. This isn't a "picture designer" role — it's someone who thinks through the funnel: from hypothesis and offer all the way to CTR, CPI/CAC, and post-install/post-registration retention metrics.
Responsibilities:
- Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.)
- Develop static and video creatives, UGC formats, and product demos tailored to different audience segments
- Craft offers and USPs around the product's core advantages: speed (lessons in minutes, not hours), hands-on practice on real projects, monetizable outcomes
- Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers
- Run A/B tests on creatives, draw conclusions, and iterate
- Monitor trends in performance creatives for EdTech/AI products and track competitors in the niche
- Collaborate with the design team, copywriters, and media buyers.
Requirements: - 4–5+ years of experience as a creative or performance markete
- 2+ years of experience in a Creative Lead role
- Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS)
- Hands-on experience creating creatives for Meta/TikTok/Google Ads (strong creative intuition + real examples to show)
- Ability to work with data: draw conclusions from metrics, not just make things look good
- Basic skills in Figma/Canva or the ability to brief designers effectively
- English at Intermediate level or above (we work with international markets).
Nice to Have - Experience in EdTech / AI products / mobile subscription apps
- Experience creating demo content that shows the product in action (screen recordings, UGC reviews)
- Experience working with performance teams on products with high-frequency usage cycles (daily use, gamification, streaks).
What We Offer
- Hybrid job in Prague/Warsaw or remote
- Competitive compensation
- Flexible working hours: we start our operation day between 9:00 — 11:00 CET
- All necessary equipment
- Paid vacation and sick leaves
- Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere
- Company events and multiple internal activities
- Open feedback and transparent direct communication.
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