Senior Professional, Digital / Social Marketing / TB7
At a glance
Senior General Marketing role at Sec. 6625 Excellence Way, Plano, TX, USA.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own revenue, SEA share, sellout goals, aged inventory, and NPI execution across S.com
- Trace performance from upper-funnel marketing through purchase, fulfillment, and service to uncover efficiency gains
- Work with merchandising, marketing, engineering, operations, analytics, and customer service to remove buying barriers
- Turn large datasets into insights, automated reports, dashboards, and recommendations for leaders
- Coordinate traffic, orders, conversion, ROAS, forecasts, spend plans, KPIs, promotions, and testing
What you bring
- A bachelor's degree in information systems, digital marketing, business administration, a related field, or a foreign equivalent
- At least three years of progressively responsible post-bachelor's experience in the role or related sales engineering or account management work
- Three years covering eCommerce forecasting, pricing and promotions, financial modeling, P&L ownership, and market analysis
- Three years in online merchandising, shelf strategy, annual planning, assortment, demand planning, and product portfolio management
Who this fits
You'll suit a senior marketing role centered on eCommerce performance, business planning, analytics, merchandising, and cross-functional execution. You need experience connecting historical trends, promotions, and forecasting with revenue and sellout outcomes. The company states that this position does not offer sponsorship.
From the employer
Position Summary
Role and Responsibilities
Act as a Strategic Owner of the Business, Accountable for delivering Revenue / Share of SEA% / meeting sellout targets. Manage aged inventory, NPI Playbook + tracking + execution across S.com. Develop data-drive perspectives on the end-to-end operations of the business, from upper-funnel marketing and merchandising to on-site path-to-purchase and experience, through conversion, fulfillment and customer service; identify areas of opportunity and work cross-functionally to drive operational efficiencies. Create a best-in-class shopping experience for your business by partnering with internal stakeholders across Merchandising, Marketing, Engineering, Operations, Analytics, and Customer Service; always optimizing and focusing and removing purchase barriers and creating a customer-centric, shopping experience. Analyze large sets of data, extract insights, and present recommendations to senior leadership and key stakeholders to improve performance and ROI. Develop and maintain automated reporting with highest accuracy levels and dashboards to track the effectiveness of performance activities ensuring key stakeholders are informed of performance metrics in near real-time. Conduct deep dives into the performance: using tools like Tableau for Data Visualization other BI platforms to identify trends, opportunities, and areas for improvement. Stay up to date with industry trends, emerging technologies, and best practices to continuously enhance marketing measurement processes and campaigns optimization strategies. Setup daily/weekly Marketing Traffic, Orders, CVR, ROAS plan by each function by coordinating SCM team. Collaborate with leadership, SCM Team to build accurate forecasts, spend plans, establish KPIs for Sellout Platform initiatives based on historical data, time Series Analysis and predictive analytics & Forecasting. Send out a weekly business review email assessing the business. Owner / Creator of the Promo Calendar & work with PM groups to deliver the plan. Influences for all Demand Generation + Site Merchandizing + Sellout Platform activities including but not limited to CRM, Affiliates, Paid Search, Sellout Platforms: Trade-in, EPP, ePromoter, BOPIS, BMSM, always on. Influence product roadmap planning & execution. Influence roadmap for Configurator / CEJ / Marketing journey of the business: Drive the right Messaging in Email, Drives right pricing/message in CRM email. Manage A/B Testing for improving CEJ.
Skills and Qualifications
Bachelor’s degree in Information Systems, Digital Marketing, Business Administration, a related field, or a foreign equivalent plus 3 years of progressively responsible post-baccalaureate experience in job offered or any sales engineer/account management related job titles.
Applicants must have 3 years of experience in the following: (1) Sales, Traffic, and Revenue Forecasting for eCommerce business using historical trends, seasonality and promotional impacts; (2) Category Pricing and Promotional Strategy; (3) Financial modeling skills and P&L Management; (4) Competitive and Market landscape Analysis; (5) Shelf Strategy and Online Merchandising Optimization; (6) Strategic Business Planning and Annual Operating Plan Development; and (7) Assortment Planning, Product Portfolio Management, Demand Planning, and Product Portfolio Management.
No sponsorship available for this position.
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