Content Marketing & SEO Specialist
At a glance
Mid-level Content Marketing role at selfpublishing.com. West Lake Hills · full-time · $60,000–$80,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll refresh older articles by merging posts, repairing links, sharpening CTAs, and adding visuals
- You’ll handle on-page and technical SEO across new and existing pages
- You’ll build authority through link outreach, useful assets, and campaigns that attract backlinks
- You’ll publish growth-focused blog pieces and keep the RankMath workflow moving smoothly
- You’ll improve readability, engagement, and affiliate income as content performance changes
What you bring
- You’ve previously doubled or tripled search traffic with content and SEO
- You bring deep knowledge of SEO strategy, content improvement, and technical fundamentals
- You write clearly and use storytelling to establish authority
- You care about books, publishing, or educating authors
- You analyze content results and adjust work to improve impact
Who this fits
This suits a writer who pairs storytelling with analysis and cares about books, publishing, or author education. You’ll work in Austin, TX, from the office five days a week. The role gives you ownership across SEO, content, site performance, and link building.
From the employer
About selfpublishing.com
💻 We’re Hiring: Content Marketing & SEO Specialist (Austin, TX — In Office)
At SelfPublishing.com, we help people turn their ideas into bestselling books — and their books into movements that change lives.
We’ve helped thousands of authors publish, launch, and grow their impact — reaching millions of readers worldwide. Now, we’re looking for a Content Marketing & SEO Specialist to help us amplify that impact even further by driving high-intent traffic, boosting conversions, and helping more authors find us when they need us most.
This isn’t just about ranking for keywords.
It’s about creating content that moves people — that inspires action, earns trust, and helps real writers make their dream of publishing a reality.
If you’re part data nerd, part storyteller, and totally obsessed with growth — this might be your dream role.
🧭 Mission / Purpose
Your mission: Grow high-intent organic traffic.
That means focusing on the people most likely to work with us — not vanity clicks or empty pageviews. You’ll have full creative and strategic freedom to prioritize whatever will move the needle fastest.
We want someone who can own growth — from SEO and content to site performance and link strategy — and help us become the go-to authority in the publishing space.
✍️ What You’ll Be Doing
- Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)
- Managing on-page SEO optimizations across existing and new content
- Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.)
- Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority
- Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process
- Continuously improving content quality, readability, and engagement
- Adding and updating affiliate links to maximize organic affiliate revenue
🌟 Native Genius
A talented writer with an analytical mind — someone who can blend creativity, curiosity, and data to craft content that ranks and converts.
✅ You’re a Great Fit If You Have
- Proven experience doubling or tripling organic traffic through content and SEO
- Deep SEO expertise — from strategy and content optimization to technical fundamentals
- Strong writing and storytelling skills that bring clarity and authority to every piece
- A personal passion for books, publishing, or author education
- An eye for data — you love seeing how content performs and optimizing for impact
💡 Bonus Points For
- Experience in a publishing, education, or creative services business
- Success building organic traffic around service-based funnels
- Comfort with analytics tools (Google Analytics, RankMath, Ahrefs, or SEMrush)
- Familiarity with affiliate optimization and content ROI tracking
💰 The Pay
$60,000 – $80,000 / year (depending on experience)
🌈 Perks & Benefits
- Health, dental, and vision insurance
- PTO + paid holidays
- 401(k) option
- Monthly self-care stipend
- Work alongside a mission-driven team helping authors make an impact through books
📍 Location: Austin, TX — this role is in-office, 5 days a week
If you’re ready to grow traffic, elevate our content game, and help thousands of aspiring authors discover us — we’d love to meet you.
👉 Apply now and help us build the future of selfpublishing.com.
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