Marketing Specialist – AI Solutions & Products

Sia is a global management and AI-focused consulting firm with a strong presence in the energy and utilities sector. With €500m in annual revenue and 3,000 employees worldwide, around 20% of our business is focused on energy and utilities.

Founded in France over 25 years ago, Sia has grown rapidly and is now a recognised leader in energy transition, data science and AI solutions. In 2024, we announced a strategic partnership with Blackstone as our first external investor, supporting our continued growth.

As part of the Global Marketing team, the Marketing Specialist – AI Solutions & Products will drive the product marketing and go-to-market of Sia’s fast-growing portfolio of AI solutions — including our Agent Store and our dedicated AI products. Sitting at the intersection of consulting and product marketing, this role is about turning fast-moving AI capability into clear positioning, credible assets, and practical field execution. You will coordinate cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns. The ideal candidate is fluent in English, genuinely passionate about AI, and equally at ease getting hands-on with the technology and translating it into compelling stories for both technical and business audiences.

Responsibilities include but are not limited to:

• Shaping the market narrative for Sia’s AI portfolio — including the Agent Store and our dedicated AI solutions — and translating complex innovation into clear, compelling customer value

• Developing a durable messaging and positioning framework that connects our AI capabilities to real client outcomes and measurable business impact

• Owning and accelerating the go-to-market of our AI product catalog, from launch planning through field enablement and adoption

• Building the field-facing operating system — playbooks, demos, pitch assets, and battlecards — that helps consulting teams position and sell our AI solutions

• Driving awareness of our solutions by mobilizing tech influencers and the wider AI community, and amplifying our voice across relevant channels

• Coordinating cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns

• Partnering closely with his/her colleagues within the marketing & communication team, to keep our story impactful and relevant

• 3+ years of experience in product marketing, go-to-market, or tech/B2B marketing, ideally in a software, SaaS, or AI-driven environment

• Genuine passion for and working knowledge of AI — you follow the space closely, experiment with the tools, and can hold your own in a technical conversation

• Fluent in English (mandatory)

• Master’s degree in Marketing, Communications, Business, or a related field, or equivalent hands-on experience

• Excellent verbal and written communication skills, with a talent for turning complex technology into clear, compelling stories

• Comfortable engaging tech communities and influencers, and building credible product content such as demos, launch assets, and thought leadership

• Proactive, collaborative, and hands-on mindset, with the organizational drive to lead cross-functional execution across multiple launches and campaigns simultaneously

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.