Director, Marketing & Business Development-III
At a glance
Leadership General Marketing role at Simon. Akron · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll find and sell new income opportunities across mall property, media inventory, and programming
- You'll shape retailer intensification plans and secure retailer offers for mall programming
- You'll build budgets and forecasts, using ROI analysis to direct marketing spend
- You'll turn platform programs into an annual marketing plan tied to center financial goals
- You'll grow Facebook and Instagram communities while expanding SMS and email subscriptions
What you bring
- You hold a BA or BS focused on sales, marketing, or business
- You bring four to six years across sales, sponsorship, strategic marketing, events, and budgeting
- You know retail marketing, advertising, and the media business
- You communicate, sell, negotiate, and build relationships with tact
- You can juggle projects, coach teams, and think strategically
Who this fits
You’ll suit a mall marketing role that combines revenue generation, strategic planning, retailer work, media, and management responsibilities. The job is based at Summit Mall in Akron, with schedules that include weekends and evenings plus some overnight travel. You’ll also participate in Manager on Duty rotation and work as part of the mall management team.
From the employer
Job Location:
Summit MallPRIMARY PURPOSE:
This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.
PRINCIPAL RESPONSIBILITIES:
The successful candidate’s responsibilities will include, but not be limited to:
Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
Coordinate shopping center visual merchandising, signage and advertising programs
Maintain effective media relations by fielding media calls and preparing responses
Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center
MINIMUM QUALIFICATIONS:
BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
Flexibility to work varied schedules including weekends and evenings
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Some overnight travel required
Ability to think strategically
LEADERSHIP CABABILITES:
Strong organization and coordination skills
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
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