Director, Marketing & Business Development-VI

Simon Open · verified Sep 23, 2026

Palo Alto Full-time Director General Marketing

At a glance

Leadership General Marketing role at Simon. Palo Alto · full-time · $113,234–$211,591 base.

SalaryStated by Simon

$113,234 – $211,591

Base salary for this role, in USD per year, as published in the posting.

This role, from SimonOur estimate for the market: $180,000–$273,000Median $205,000

Below the market median of $205,000 for lead general marketing roles in Palo Alto.

Worked out from 6 postings that stated pay, median $205,000. Last updated Mar 10, 2026.

RoleGeneral Marketing

SeniorityDirector

LocationPalo Alto

EmploymentFull-time

Base pay$113,234–$211,591

PostedSep 14, 2026 · 10d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll create and sell opportunities across mall property, media, and programming to meet financial targets
You’ll strengthen retailer participation and secure offers that support platform programming
You’ll set the yearly marketing budget, track monthly forecasts, and use ROI to guide spending
You’ll build and deliver the annual marketing plan around corporate priorities and center results
You’ll oversee visual merchandising, media relations, advertising, social growth, and subscriber data collection

What you bring

You have a BA or BS focused on sales, marketing, or business
You bring four to six years in sales, sponsorship, strategic marketing, events, and budgeting
You understand retail management, advertising, marketing, and the media business
You communicate, sell, negotiate, and use computer tools effectively across verbal, written, and visual work
You can coach teams, manage multiple projects, think strategically, and work varied schedules

Who this fits

You’ll suit a senior mall-marketing role that combines revenue generation, retailer engagement, budgeting, media, and team responsibilities. The position is based at Stanford Shopping Center in Palo Alto and requires weekend and evening availability, some overnight travel, and participation in a Manager on Duty rotation.

From the employer

Job Location:

MA Stanford Shopping Center

PRIMARY PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
Coordinate shopping center visual merchandising, signage and advertising programs
Maintain effective media relations by fielding media calls and preparing responses
Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
Flexibility to work varied schedules including weekends and evenings
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Some overnight travel required
Ability to think strategically

LEADERSHIP CABABILITES:

Strong organization and coordination skills
Strong team building and coaching skills
Ability to handle multiple projects simultaneously

The salary range for this position is $113,234.62 - 211,591.18 USD Annual. Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.