Campaign Analyst, AI Decisioning & Campaigns

Singtel Group singtel.com Open · verified Sep 25, 2026

Singapore, Singapore Mid-level Campaign Management

At a glance

Mid-level Campaign Management role at Singtel Group. Singapore, Singapore.

Pay not stated Campaign Management salary

RoleCampaign Management

SeniorityMid-level

LocationSingapore, Singapore

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn campaign goals into audience segments, eligibility rules and targeting recommendations for retention, upsell and cross-sell work
Check audience counts, exclusions, suppressions, offer rules and campaign setup before launches
Set up A/B tests, champion-challenger comparisons, holdouts and control groups with clear success measures
Compare results across segments, channels, offers, lifecycle stages, score bands and test groups
Maintain reporting dashboards while tracking data quality, attribution consistency and unusual campaign results

What you bring

A bachelor’s degree in analytics, statistics, mathematics, marketing, business, economics, computer science or information systems
At least three years in marketing, campaign, customer or lifecycle analytics, CRM, digital marketing analytics or campaign operations
Working experience with marketing analytics, Excel, SQL, hypothesis development, experimentation and statistical concepts
Knowledge of lifecycle marketing, CRM, retention, upsell, cross-sell, customer value management and digital or direct channels

Who this fits

This role suits a mid-level campaign analyst who can coordinate analytics work across business, marketing, product, data science and Martech teams. You’ll need to manage timelines, dependencies, risks and follow-ups while turning campaign results into practical next steps. The role is based in Singapore.

From the employer

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll solve meaningful challenges, shape critical digital infrastructure and help build secure, resilient and AI-enabled solutions that serve businesses, digital ecosystems and communities across the globe.

This is where BIG Possibilities become reality. Whether you're engineering intelligent networks, advancing sovereign AI cloud platforms, strengthening cybersecurity, designing seamless customer experiences or driving sustainable innovation, you'll be part of teams shaping the future of technology.

Backed by decades of expertise and driven by a culture of continuous learning and innovation, Singtel offers the scale, opportunities and support to help you grow your career while making a difference where it matters most.

How You will Make An Impact:

Collaborate with business, marketing, product, analytics, data science and Martech stakeholders to translate campaign objectives into audience strategies, segmentation logic, eligibility criteria and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.
Maintain campaign configuration details and metadata required for execution, tracking and reporting. Perform pre-launch QA on audience counts, segmentation logic, exclusions, suppression rules, sample records, offer eligibility, channel eligibility and campaign setup.
Support the design and implementation of A/B tests, champion/challenger tests, holdout groups and control-group frameworks. Define campaign hypotheses, treatment groups, success metrics, measurement windows and evaluation approach.
Analyse campaign performance across customer segments, channels, offers, product lines, lifecycle stages, model-score bands and test/control groups. Present insights, hypotheses, recommendations and next steps to improve future campaigns.
Build and maintain campaign reporting dashboards and regular performance views. Track campaign metrics, data quality, tracking completeness, attribution consistency and performance anomalies.
Manage campaign analytics workstreams, timelines, dependencies, risks and follow-ups across cross-functional teams to support timely campaign delivery and continuous improvement.

Skills for Success:

Bachelor’s degree in Analytics, Statistics, Mathematics, Marketing, Business, Economics, Computer Science, Information Systems or equivalent.
Minimum 3 years of relevant experience in in marketing analytics, campaign analytics, customer analytics, lifecycle marketing, CRM, digital marketing analytics or data-driven campaign operations.
Experience in Marketing analytics,Excel/SQL, Formulate hypothesis, conduct experiment, statistical knowledge and Data platforms/visualization tools.
Understanding of lifecycle marketing, CRM, retention, upsell, cross-sell, customer value management and digital/direct marketing channels.

Are you ready to say hello to BIG Possibilities?

Join Singtel to shape what's next and accelerate your career through meaningful work, continuous learning, and real impact.