Associate Athletic Director, Strategic Initiatives and Brand Engagement
At a glance
Leadership Brand Marketing role at Sju. Philadelphia · full-time · $78,000–$82,500 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Help shape athletics strategy while advising the Director of Athletics and coordinating executive-level department work
- Connect athletics with Student Life, General Counsel, Human Resources, and the President’s Office
- Guide SAAC initiatives, student-athlete awards, community service, fundraising, career support, and NCAA CORE delivery
- Handle executive schedules, meeting materials, expense reporting, budgets, and preparation for board, A10, NCAA, and donor meetings
- Coordinate student marketing, creative direction, media days, fan-experience efforts, and attendance initiatives for basketball
What you bring
- A bachelor’s degree in a related discipline
- At least seven years in higher education, including work alongside a Vice President and athletics director
- Strong organization, communication, and relationship skills for varied internal and external groups
- Willingness to meet NCAA and conference standards and complete the required background check and certifications
Who this fits
This role suits an experienced higher-education athletics administrator who can advise senior leaders, manage cross-campus relationships, and contribute to branding and fan engagement. You’ll need to work frequent evenings and weekends, with occasional hands-on preparation of equipment and facilities. Applicants must meet the stated Pennsylvania, New Jersey, New York, or Delaware location conditions, with Delaware employees regularly present on an SJU campus for over half their work time.
From the employer
Position Title:
Associate Athletic Director, Strategic Initiatives and Brand EngagementTime Type:
Full timePosition Summary and Qualifications:
The Associate Athletic Director, Strategic Initiatives & Brand Engagement provides leadership and ensures alignment across the department of athletics. This position will partner with the Vice President on leadership of the administration of the athletics department, organizing department wide meetings, the executive staff meeting, sports administrator meetings and assist the Vice President with preparation for board meetings, conference and NCAA meetings and donor meetings. In partnership with the AVP/COO and Sr Associate Athletic Directors, this position will serve as a liaison for several university wide departments, such as Student Life, Office of General Counsel, Human Resources, and in partnership with the Vice President act as a liaison with the Office of the President. This position will partner with the SWA to lead and guide the student-athlete experience, focused on supporting SAAC, career counseling, and other development opportunities for our student-athletes. This position will also assist the Vice President in administrative functions, such as expense reporting, budget management and scheduling. The Associate AD, will work with the external relations team on creative services / branding, team media day planning and execution, fan experience, and student marketing. The Associate Athletic Director, Strategic Initiatives & Brand Engagement will serve as a sport administrator for one or more intercollegiate programs.
Essential Duties/Responsibilities:
● Serve on the Athletics Executive Team, responsible for the strategic direction of the department, and as a critical advisor to the Director of Athletics
Campus Liaison
- In Partnership with the executive team, serve as a liaison with student affairs, the Office of General Counsel, Human Resources, and the Office of the President.
Student-Athlete Experience
- In partnership with the SWA, work with SAAC on relevant initiatives that include community service, end-of-year student-athlete awards event, and annual fundraising drives
- When needed, liaison with the Career Center, academic support, and ensure we are delivering on the NCAA CORE guarantees
Administration
- Assist the VP / AD with expense reporting and the administrative budget management
- In partnership with the VP / AD, organize schedules, agendas, and presentations for senior staff, all staff, and assist with athletic and recreation presentation prep for university board meetings
- Assist the AD with preparation for A10, NCAA, and donor meetings
External Relations
- Collaborate on student marketing to increase student attendance
- Collaborate on creative and design services, assisting in overall direction and planning around, physical spaces, social and digital marketing
- Participate in team-by-team media day planning and execution
- Ideate with revenue generation and marketing teams on ways to improve the overall fan experience and attendance at men’s and women’s basketball games
Minimum Qualifications:
● Bachelor’s Degree in a related field
● 7+ years of experience working in higher education with a focus on supporting a Vice President and Director of Athletics
● Detail-oriented, organized, and able to work in a fast-paced environment
● Strong interpersonal and communication skills to interact with a diverse group of internal and external constituents
● Adherence to professional standards of care, NCAA and member conference rules and regulations
● The successful candidate will be subject to a pre-employment background check
● The successful candidate will be required to obtain First Aid, CPR, motor vehicle safety certification, and other job-related certifications
Preferred Qualifications:
● Master’s degree in related field
Physical Requirements and/or Unusual Work Hours:
● Occasional need to lift, move, and otherwise prepare equipment and facilities in preparation for practice, competition, and special events
● Position requires frequent evening and weekend hours
Pay Transparancy:
The estimated pay range for this position is $78,000-$82,500 Offered salary will be commensurate with work experience and educational background. Click here to learn more about the University's approach to pay and benefits transparency.
Notice to Out of State Applicants:
Saint Joseph’s University may only consider applicants from Pennsylvania, New Jersey, New York (not including New York City zip codes), and Delaware (Delaware residents must regularly be present for over 50% of work time on an SJU campus). If an employee must relocate to meet these conditions, financial assistance may be available but is not guaranteed.
Saint Joseph’s University is a private, Catholic, Jesuit institution and we expect members of our community to be knowledgeable about – and to make a positive contribution to – our mission. Saint Joseph’s University is an equal opportunity employer that seeks to recruit, develop and retain a talented and diverse workforce. The University is committed to the diversity of its faculty and staff so that our students, our disciplines and our community as a whole can benefit from the multiple perspectives it offers. The University seeks qualified candidates who share our commitment to equity, diversity and inclusion. EOE
Saint Joseph’s University prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Title IX Coordinator is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Title IX Coordinator, e-mail titleix@sju.edu, visit Campion Student Center suite 243, or call 610-660-1145. To learn more about the University’s Title IX policies, the process for filing a report or formal complaint of sex discrimination, sexual harassment, or other form of sexual misconduct, and the University’s response to reports and/or formal complaints, please visit www.sju.edu/titleix. Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights.
Applicant Information & Disclosures
Please review this article of important information pertaining (but not limited) to: Background checks, the Form I-9, Equal Opportunity Employment (EOE), and Title IX.
Pay Transparency & Benefits Overview
Read more about the university's approach to pay and benefits transparency.
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