Business Development Manager - Asia
At a glance
Mid-level Business Development role at SOFTSWISS. Kuala Lumpur.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build relationships with Asian operator brands and industry partners, then turn those connections into opportunities
- Find and qualify regional prospects, represent SOFTSWISS, and sell its Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator
- Run deals from initial lead generation through pitches, commercial terms, and signed contracts
- Coordinate with Sales, Product, Operations, Legal, and Finance to support onboarding and lasting client relationships
- Track Asian market shifts, competitors, regulations, pipeline forecasts, and business development results
What you bring
- Relevant business development, sales, or partnerships experience in iGaming is required
- You understand Asian iGaming markets and how their operator landscape works
- Fluent English and Mandarin are required for the role
- You can negotiate, communicate clearly, build relationships, and represent the company in senior settings
Who this fits
This role suits a business development professional with iGaming experience, strong Asian operator connections, and confidence selling to regional partners. You’ll travel frequently across Asian markets and attend exhibitions, conferences, networking events, and high-level meetings. The position is based in Kuala Lumpur, Malaysia.
From the employer
Overview:
SOFTSWISS is hiring a Business Development Manager to drive our expansion across Asian markets. You’ll take the lead in building strong, lasting relationships with operators and partners, bringing SOFTSWISS solutions to the forefront of one of the most dynamic regions in iGaming. This is a high-impact role where market insight and strategic execution come together to fuel business growth.
Purpose of the role:
You’ll drive the growth of SOFTSWISS across key Asian markets by identifying high-potential opportunities, securing strategic partnerships, and promoting our core products to regional operators. Your work will directly impact our market presence, revenue growth, and long-term client relationships in a highly competitive landscape.
Key responsibilities:
Build, grow and maintain a strong network and community of operator brands and key industry partners;
Identify, qualify and convert new business opportunities across the region and act as the primary SOFTSWISS representative and brand ambassador in Asian markets;
Promote and sell the main SoftSwiss products: Casino Platform, Game Aggregator, Sportsbook, Jackpot Aggregator;
Execute annual and quarterly business development goals in line with company strategy;
Attend and actively participate in industry exhibitions, conferences, and networking events;
Manage the full sales cycle: lead generation, pitching, commercial negotiations, and contract closure;
Collaborate closely with internal teams (Sales, Product, Operations, Legal, Finance) to ensure smooth onboarding and long-term client success;
Monitor market trends, competitor activity, and regulatory developments across Asia;
Provide regular reporting on pipeline status, forecasts, and achieved results.
Required Experience:
Proven experience in business development, sales or partnerships within iGaming;
Strong understanding of the Asian iGaming market and its operator landscape;
Established network within the Asian iGaming ecosystem is a strong advantage;
Excellent communication, negotiation, and relationship-building skills;
Comfortable representing the company at high-level meetings, events, and social settings;
Willingness to travel frequently across Asian markets;
Fluent English and Mandarin are required.
Our Benefits:
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
Not this one either?
Claude or ChatGPT reads the other 90,924 for you.
Get better matches →
