Marketing Analyst - Senior
At a glance
Senior Marketing Analytics role at SOFTSWISS. Warszawa.
Pay not stated Marketing Analyst salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll track the B2B journey from lead through contract, finding conversion blocks and optimization opportunities
- You’ll maintain KPI and funnel reporting to support operational and strategic decisions
- You’ll forecast pipeline performance and prepare business reviews covering risks, trends, and growth areas
- You’ll own attribution, tracking, and CRO testing across landing pages and digital experiences
- You’ll study user behavior and turn findings into recommendations with BizDev, Pre-sales, and Digital teams
What you bring
- You bring at least five years in marketing, growth, performance, or digital analytics, preferably in B2B Tech, SaaS, iGaming, or FinTech
- You speak Russian at B2 or higher and English at B1 to B2 level
- You can work with GA4, GTM, event tracking, UTM parameters, and conversion measurement
- You use SQL independently and have strong Excel or Google Sheets skills
- You understand B2B funnels, attribution, CRO, and how to explain analysis to varied stakeholders
Who this fits
This role suits a senior analyst who can connect funnel data with practical marketing and business actions. You’ll work across Marketing, BizDev, Pre-sales, and Digital, making cross-functional communication important. The listing places the role in Warszawa, Poland.
From the employer
Overview:
SOFTSWISS is hiring a Marketing Analyst - Senior to join our Marketing team.
You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.
Purpose of the role:
You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth
You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives
You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency
You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility
Key responsibilities:
Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives
Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making
Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends
Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities
Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution
Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations
Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities
Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact
Required Experience:
Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level
5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments
Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis
Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking
Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement
Practical SQL skills and the ability to work independently with data for analytical purposes.
Strong Excel or Google Sheets skills for analysis and reporting
Experience with BI and visualization tools such as Tableau, Power BI, Data Studio, or similar
Experience with A/B testing and CRO, including hypothesis development, experimentation, analysis, and interpretation of results
Strong analytical thinking combined with the ability to translate data into practical marketing and business recommendations
Strong communication and presentation skills, with the ability to explain analytical insights to both technical and non-technical stakeholders
Nice to have:
Python experience for data analysis or automation of recurring analytical tasks
Experience automating reporting or analytical workflows
Experience with AI-assisted analytics, engineering tools, or data pipelines
University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field
Experience working in large international B2B technology companies
Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives
Our Benefits:
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
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