Marketing Manager
At a glance
Mid-level General Marketing role at Software Technology Inc. Vienna · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build account-based marketing plans and programs aimed at business growth
- Create targeted campaigns and acceleration initiatives for named accounts
- Connect sales and marketing around account priorities, content, and campaigns
- Shape persona-based plans with sales and develop localized or account-specific content
- Set KPIs, track results, and lead performance analysis
What you bring
- Eight to ten years in multichannel B2B marketing, ideally in government, public safety, or security software
- Experience with field campaigns, events, executive programs, key accounts, and partner activity
- A strong grasp of the sales process plus experience creating training and sales tools
- Background in product marketing, content development, and demand or awareness programs
- Confidence presenting publicly and communicating clearly in writing and speech
Who this fits
You’ll fit a senior account-based marketing role that works closely with sales leadership, marketing stakeholders, and the product marketing director. The listing expects thirty percent travel, including some international trips. Its header says Vienna and onsite, while the job description says the role starts remotely for DC/VA locations.
From the employer
Hello ,
Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager.
Below is a detailed job description, should you be interested please feel free to reach me via call or email. Amrutha.duddula AT stiorg.com/732-664-8807
Title: Account Based Marketing Manager
Location: Initial Remote (DC/VA locations)
Duration: Fulltime
Job Description:
Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business.
Responsibilities
• Define and build account-based marketing strategy
• Develop implement and execute marketing plans and acceleration programs for specific, targeted accounts
• Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns
• Work closely with sales leadership to align on key accounts and activities
• Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan
• Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly
• Leverage and localize existing content, while developing account-specific content where required
• Define activities KPI’s and own the measurement and performance analysis process
Requirements/Experience:
• A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space.
• Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity
• Strong understanding of the Sales process
• Proven experience enabling a sales organization with training and sales tools
• Experience in develop the strategy and content for marketing programs that drive awareness and demand for your products
• Product marketing and content development background – strong advantage
• Candidate should feel comfortable presenting publicly in outward facing situations
• Strong written and spoken communications skills.
• TRAVEL: 30% travel expected, including some international travel.
Thank you,
Amrutha Duddula
Lead Talent Acquisition Specialist
Software Technology Inc (STI)
Email: amrutha.duddula AT stiorg.com
Phone : 732-664-8807
www.stiorg.com
www.linkedin.com/in/amruthad/
All your information will be kept confidential according to EEO guidelines.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
