Senior Marketing Specialist
At a glance
Senior General Marketing role at Som. London · full-time · no salary stated · we estimate £57,500–£101,875.
Som has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead proposal development by shaping outlines, timelines, and content
- Build interview materials, help set client interview plans, and run the process
- Research markets, leads, and prospective clients to inform pursuit and market strategy
- Maintain Salesforce pursuit and project records, keeping pipeline data accurate and moving
- Create collateral and business plans while supporting training and new-business outreach
What you bring
- A four-year degree or equivalent knowledge, skills, and abilities
- At least five years of marketing experience in architecture, engineering, or construction
- Strong writing, visual design, organization, and project management skills
- Advanced knowledge of Adobe InDesign, Microsoft Office, and Google Workspace
- Comfort working with senior leaders, adapting quickly, and bringing passion for architectural design
Who this fits
You’ll suit a collaborative, interdisciplinary environment where you contribute ideas, keep learning, and pursue high-quality work. You’ll work with senior leaders, marketing colleagues, and Marketing Coordinators while representing the firm with clients and professional organizations. The role is based in London, United Kingdom, and requires flexibility in a fast-paced setting.
From the employer
At SOM, we are a collective committed to shaping a better future for our clients, communities and planet. We aspire to create the most sustainable, impactful work through creative, interdisciplinary teams with all the resources and diversity of a global firm. We value those who are passionate about excellence,
innovation, integrity, inclusivity, and collaboration. Together we can achieve great things.
Success at SOM Means
Ideas: We believe in a meritocracy of ideas. We look to everyone to actively contribute to the discourse in the firm.
Knowledge: We believe that expertise is the result of lifelong learning. We are not expected to know everything, but rather to passionately pursue answers, develop new skills and deepen our knowledge.
Product: We strive for excellence in the concept, quality, and delivery of our work.
Individual: We value individuals who bring the highest standards of professionalism and personal integrity in the way they work. Each person can develop and contribute their wealth of attributes, skills and knowledge to support the overall health of the firm.
Team: We value the power of interdisciplinary integration. A positive team culture in which everyone collaborates openly towards common goals is essential.
Firm: We have a history of making transformative contributions to the profession and our communities. We are constantly innovating and attempting to bring new approaches, solutions and processes to our work.
Position Responsibilities
Proposals: Leads the preparation of proposals, including outlines, schedules, and content development. Contributes to the selection of consultants and makes teaming recommendations within specific area(s) of expertise.
Interviews: Contributes to client interview strategy, creates marketing collateral for interviews and other presentations, and manages the interview process.
Marketing Collateral: Collaborates with leadership and the marketing team to develop materials that reflect and fulfill strategic marketing goals.
Research: Conducts market, leads, and potential client research.
Strategy: Develops pursuit strategy in collaboration with others. Contributes to market strategy development; provides insight and identifies competitive advantages for SOM.
Business Plans: Engages with business plan creation and implementation within a focus area.
Salesforce and Pipeline Management: References and contributes to Pursuit and Project objects. Works with Pursuit Leads to ensure data accuracy and to ensure that pursuits are moving through the sales funnel. Uses Salesforce to track business plan implementation.
Expertise: Strong working knowledge of A/E/I services offered by SOM. Develops area(s) of expertise, either geographically or by functional market.
Training: Contributes to training of Marketing Coordinators and Senior Marketing Coordinators.
Business Development: Represents the firm in client and professional organizations, attends functions as appropriate, and nurtures new business leads.
Assists with other duties and tasks as may be required.
Minimum Qualifications
Completion of four-year undergraduate degree or equivalent knowledge, skills and abilities.
5+ years experience in marketing within the A/E/C industry.
Strong writing and graphic design skills.
Strong organizational skills.
Strong project management skills.
Ability to work with senior leaders across a firm.
Advanced knowledge of Adobe InDesign, Microsoft Office, and Google Workspace.
Experience with Salesforce CRM and OpenAsset is a plus.
Must be passionate about architectural design to undertake marketing, business development, and proposal preparation.
Ability to work and adapt quickly in a fast-paced environment.
SOM offers opportunities to work on transformational projects, competitive salaries, health insurance, wellness, retirement and financial and other work/life plans.
At SOM, we welcome and encourage diversity in the workplace. We believe an inclusive environment benefits our employees, our firm, and our community, while also enriching and challenging our own thinking about design. We are proud to be an equal opportunity and affirmative action employer. Visit this page to learn more about SOM's employment policy and how to apply offline: www.som.com/employment_opportunities_and_policy
For more about SOM: www.som.com
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