Senior CVM and Marketing Analysis (Banking Industry)

SSC HR Solutions Open · verified Sep 24, 2026

Remote Cairo Senior General Marketing

At a glance

Senior General Marketing role at SSC HR Solutions. Remote, Egypt.

Pay not stated General Marketing salary

RoleGeneral Marketing

SenioritySenior

LocationCairo

WorkplaceRemote

PostedSep 21, 2026 · 3d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Use segmentation, cross-sell models, eligibility rules, uplift, and incrementality to guide banking campaigns
Design and evaluate banking marketing campaigns from planning through measurement
Own CVM use cases covering card activation, balance growth, silent attrition, and lifecycle triggers
Apply suitability, affordability, credit gating, and auditability requirements to marketing decisions
Create control groups and measure incremental campaign impact using SQL

What you bring

At least seven years in banking CVM, customer marketing, or marketing analytics
Solid banking-industry experience with customer segmentation, propensity modelling, and campaign measurement
Working SQL knowledge is required for the role
A strong grasp of banking drivers including deposits, lending, cards, product holding, and new-to-bank acquisition

Who this fits

This role suits a senior banking marketer or analyst who has owned CVM use cases and measured campaigns end to end. You should be comfortable with regulatory controls, control-group design, incrementality, and SQL. The role is remote and based in Cairo, Egypt.

From the employer

Senior CVM & Marketing Analytics – Banking

7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics.
Strong experience in customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement.
Must have solid experience in the Banking industry.
Experience in designing and measuring banking marketing campaigns end-to-end.
Strong understanding of banking commercial drivers, including:

Product holding & cross-sell
Deposit & balance growth
Lending & card propensity
New-to-bank acquisition

Experience owning CVM use cases such as:

Cross-sell
Card activation & usage
Balance growth
Silent attrition
Lifecycle & transaction triggers

Good understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability.
Strong experience in control group design and incrementality measurement.
SQL knowledge is required.
Nice to have:

Islamic Banking experience
Customer Data Platform / Campaign Management Platform experience
Experience working with Engineering teams to define customer attributes and segments.