Growth & Marketing Operations Sr. Specialist

Sumerge Open · verified Sep 24, 2026

On-site Cairo Full-time Senior Marketing Operations

At a glance

Senior Marketing Operations role at Sumerge. Cairo · full-time.

Pay not stated Marketing Operations Specialist salary

RoleMarketing Operations

SenioritySenior

LocationCairo

WorkplaceOn-site

EmploymentFull-time

PostedAug 9, 2026 · 6w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build full-funnel growth plans around annual priorities and campaign goals
You'll run paid, email, web, SEO, retargeting, webinar, event and ongoing journey programs
You'll manage agencies, budgets, delivery standards and performance across KSA, UAE and Egypt
You'll operate HubSpot with Dynamics to manage segmentation, scoring, routing, nurture and attribution
You'll improve landing pages, data quality, reporting and campaign execution through testing, QA and automation

What you bring

A bachelor's degree in marketing, business, analytics, IT, engineering or a related discipline
At least eight years of experience, including four or more in B2B growth, demand generation or marketing operations
Experience with B2B funnel campaigns, budgets, MQL-to-SQL conversion, CPL, CAC and pipeline reporting
Advanced hands-on HubSpot Marketing Hub skills plus familiarity with Microsoft Dynamics or Salesforce
Working knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTMs, CRO, AI tools and automation

Who this fits

You'll suit a senior marketing operations role that combines campaign ownership, analytics, automation and agency coordination. You need strong English communication, executive reporting and cross-functional leadership skills. The role is onsite in Cairo and supports activity across KSA, UAE and Egypt.

From the employer

Develop full-funnel growth and demand-generation plans aligned with annual priorities and campaign objectives.
Define target audiences, channel mix, budgets, testing plans and campaign roadmaps across KSA, UAE and Egypt.
Own performance across paid media, email, web, SEO, retargeting, webinars, events and always-on journeys.
Set and track MQL, conversion, cost and funnel performance targets with key marketing stakeholders.
Manage media and agency partners, ensuring delivery, quality, spend and performance against agreed SLAs.
Own HubSpot Marketing Hub as the core marketing activation and automation platform.
Ensure effective integration and lifecycle governance between HubSpot and Microsoft Dynamics.
Build and optimise segmentation, lead scoring, routing, nurture journeys, forms, UTMs, dashboards and attribution.
Lead A/B testing, landing-page optimisation, data hygiene, QA and regular campaign performance reviews.
Leverage AI and automation tools to improve analysis, reporting and scalable campaign operations while maintaining data quality and control.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, IT, Engineering or related field; HubSpot/GA4 certifications preferred.
8+ years’ experience, including 4+ years in B2B growth, demand generation or marketing operations within technology/SaaS/FinTech or related sectors.
Proven experience managing full-funnel B2B campaigns, budgets, MQL/SQL conversion, CPL/CAC and pipeline reporting.
Advanced hands-on HubSpot Marketing Hub experience; familiarity with Microsoft Dynamics or Salesforce.
Strong knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTMs, A/B testing and CRO.
Practical experience using AI and automation tools to improve campaign execution, analysis and reporting.
Strong analytics, agency management and cross-functional leadership skills.
Excellent English communication and executive reporting capabilities.