Growth Marketer
At a glance
Mid-level Growth Marketing role at Sunset. New York · full-time · $175,000–$235,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own acquisition from channel selection through experimentation and scaling across both business motions
- Generate marketing-qualified leads for Wind-down and Data Partnerships
- Create landing pages, campaigns, and workflows yourself with AI tools
- Review performance quickly, stopping weak tests and expanding successful ones
- Measure and report results directly so lead generation stays accountable
What you bring
- Three to five or more years in growth or performance marketing, ideally with end-to-end channel ownership
- Hands-on ability to build landing pages, workflows, and automations with AI tools
- Comfort making rapid decisions when the data is incomplete and no playbook exists
- Strong enough data judgment to tell which experiments are producing results
Who this fits
This role suits a self-directed growth marketer who prefers broad experimentation over owning one narrow channel. You will work in person five days a week from the Dumbo office and are expected to pursue high performance. The role centers on individual ownership of acquisition work, with a stated base salary of $175,000 to $235,000 plus equity
From the employer
About Replay
At its core, Replay was founded to help founders. We started by supporting startups through shutting down, but we've since expanded into unlocking a new revenue stream for all types of businesses.
In 2025, we had a unique insight: the data every company generates on a daily basis (collaboration, communication, building) is some of the most valuable training data in the world. Public and synthetic can only get frontier models so far, so the next generation of model progression depends on real, proprietary data grounded in how actual businesses operate. We're a primary source of it, partnering directly with the frontier AI labs building what's next.
Why join Replay now:
We've scaled from $0 to a multi eight-figure run rate in a matter of months
We've raised from top-tier investors (Floodgate, Afore, Ludlow, Hustle Fund, etc.)
We're small enough that you'll carry outsized responsibility and grow as fast as the company does
You'll partner and build for the fastest and most important companies in the world
You'll be a part of building a massive, category-defining business from the ground floor
The Role
The majority of our pipeline comes from referrals: VCs, lawyers, founders, CFOs who we’ve built partnerships with. That's worked, but we need to grow even faster and with more predictability. We're looking for a Growth Marketer to build an acquisition engine across both of our motions: Wind-down and Data Partnerships. You'll own top-of-funnel growth end-to-end, experimenting across paid, SEO/AEO/GEO, content, web, and more to find what actually works, then scale it.
What You'll Do
Own top-of-funnel growth end-to-end: pick channels, run experiments, and scale what works
Generate qualified marketing leads (MQLs) for both our Wind-down and Data Partnerships motions
Build and ship your own landing pages, campaigns, and workflows using AI tools, rather than waiting on a dedicated design or engineering team
Make fast calls with incomplete data: kill what's not working quickly, double down on what is
Track and report your own results honestly, since experimentation is worthless without real measurement
How You'll Be Measured
Number of marketing qualified leads generated
Required aptitude
You're excited about building in-person, 5 days a week, from our office in Dumbo
You want to work hard and strive for world-class levels in performance
3-5+ years in growth or performance marketing, ideally somewhere early-stage where you owned channels end-to-end
You thrive in ambiguity: no fixed playbook exists yet, and you're comfortable making fast decisions with incomplete data
Creative and technical self-sufficiency: you build real things yourself (landing pages, workflows, automations) with AI tools, rather than briefing someone else
Genuine experimenter: breadth over narrow-channel depth, always testing something new
Data-literate: can read your own results well enough to know what's actually working
Bonus
Experience marketing to founders/startups or other B2B/technical buyers
Familiarity with AI training, data licensing, or model evaluation
Experience launching a channel from zero, with no existing playbook to follow
Compensation & Benefits
$175K-$235K base + meaningful equity
100% covered medical, dental, and vision
Unlimited PTO
Free gym + workout class memberships (via Wellhub)
$500 desk allowance
How We Hire
Intro Chat (20 min): mutual fit and interests
Channel Strategy Review (1hr): walk through past campaigns and experiments
Take home: propose a growth experiment or channel test
Onsite (3 hrs): present your proposal, meet the team, have snacks
References -> Offer
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