GTM Engineer
At a glance
Mid-level Solutions & Sales Engineering role at Sunset. New York · full-time · $175,000–$235,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create enrichment and list workflows that identify and rank target accounts for AEs and SDRs
- Set up email, LinkedIn, and phone outreach systems with personalization that reps can run at scale
- Keep CRM connections and records accurate so pipeline and conversion information stays dependable
- Build live dashboards showing lead flow, conversion, and pipeline condition without manual reporting
- Trial tools and automations, measuring results to retain effective approaches and remove weak ones
What you bring
- Three to five years in revenue operations, GTM engineering, marketing operations, sales systems, or growth engineering
- Daily use of an AI coding assistant, with the ability to ship a working automation on your first day
- Hands-on work creating enrichment workflows, target-account lists, and outbound systems
- Fluency with SQL, CRM setup, integrations, and maintaining CRM data structures
- A consistent testing habit, including measurement that shows whether new tooling works
Who this fits
This role suits a builder who wants to create GTM systems from scratch and help sales development and account executives source and close more effectively. You will work from the Dumbo office in person five days each week. The role is a mid-level individual contributor position with a stated base salary of $175,000 to $235,000 plus meaningful equity.
From the employer
About Replay
At its core, Replay was founded to help founders. We started by supporting startups through shutting down, but we've since expanded into unlocking a new revenue stream for all types of businesses.
In 2025, we had a unique insight: the data every company generates on a daily basis (collaboration, communication, building) is some of the most valuable training data in the world. Public and synthetic can only get frontier models so far, so the next generation of model progression depends on real, proprietary data grounded in how actual businesses operate. We're a primary source of it, partnering directly with the frontier AI labs building what's next.
Why join Replay now:
We've scaled from $0 to a multi eight-figure run rate in a matter of months
We've raised from top-tier investors (Floodgate, Afore, Ludlow, Hustle Fund, etc.)
We're small enough that you'll carry outsized responsibility and grow as fast as the company does
You'll partner and build for the fastest and most important companies in the world
You'll be a part of building a massive, category-defining business from the ground floor
About the Role
Our GTM team wins by sourcing leads and closing, not doing manual busywork: building lead lists by hand, chasing enrichment, or pulling reporting manually because nothing is properly integrated. Founding GTM Engineer closes that gap. You'll build and own the infrastructure, automations, and reporting that let AEs and SDRs spend their day sourcing and closing instead of doing the manual work around it. Every system you ship makes the entire GTM team faster, more efficient, and better at our jobs.
What You'll Do
Build enrichment and list-building pipelines that continuously surface and prioritize the right target companies for our AEs and SDRs
Stand up and maintain multi-channel outbound infrastructure and personalization (email, LinkedIn, phone) so reps can execute at volume without manual setup or poor quality outreach
Own our CRM integrations and data quality, so pipeline and conversion data is trustworthy and where people actually need it
Build live reporting and dashboards so lead volume, conversion, and pipeline health are visible without anyone manually pulling data
Constantly test new tools and automations, keep what works, cut what doesn't, and prove it with real measurement
How You'll Be Measured
Total qualified leads sourced across AEs and SDRs, enabled by your infra staying operational
Outbound, enrichment, CRM, and reporting systems built, working, and adopted by the team
Required aptitude
You're excited about building in-person, 5 days a week, from our office in Dumbo
You want to work hard and strive for world-class levels in performance
3-5 years in RevOps, GTM Engineering, Marketing Ops, Sales Systems Engineering, or Growth Engineering
You use an AI coding assistant (Cursor, Claude Code, or similar) daily and can scaffold and ship a working automation the same day you start it
Fluent with CRM integrations and configuration (Attio or similar)
Hands-on experience building enrichment pipelines, target lists, and outbound infrastructure
SQL fluency and comfort integrating and maintaining CRM data models
Relentless tester and optimizer: constantly evaluating new tooling, and can prove with measurement whether something's actually working
Bonus
Production experience with LLM APIs (prompt design, eval loops, error handling)
Experience with enrichment/orchestration platforms like Clay
Background at an early-stage startup building GTM systems from scratch
Compensation & Benefits
$175K-$235K base + meaningful equity
100% covered medical, dental, and vision
Unlimited PTO
Free gym + workout class memberships (via Wellhub)
$500 desk allowance
How We Hire
Intro Chat (20 min): mutual fit and interests
Technical Screen (1hr): review past work and technical discussion
Take home: build challenge (a small automation or enrichment workflow)
Onsite (3 hrs): present your build, meet the team, have snacks
References -> Offer
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