Manager, Influencer Marketing
At a glance
Mid-level Influencer Marketing role at supergoop. New York · $90,000–$105,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll cultivate influencer relationships, find new partners, and negotiate collaborations
- You’ll map influencer content in a detailed calendar to increase awareness and engagement
- You’ll review posts for alignment with brand voice and content standards
- You’ll set program goals, monitor conversions, and report on activation results
- You’ll manage influencer budgets, contracts, affiliate tracking, and revenue-focused programs
What you bring
- At least three years in social media or influencer relations
- You can interpret performance data and use it to deliver against KPIs
- You have improved outcomes for both brands and influencer partners
- You communicate clearly, stay detail-oriented, and have managed micro-influencer communities
- A bachelor’s degree or comparable work background is preferred
Who this fits
You’ll fit a role that combines relationship building, creative content planning, negotiation, and performance measurement. Beauty, wellness, or fashion experience is helpful but not required. The role is based in New York, and working in the office requires Covid-19 vaccination.
From the employer
Who we are:
Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™
You are passionate about identifying & building meaningful relationships with individuals and bring a creative mindset to your approach to content creation and product education. As the Supergoop! Influencer Marketing Manager, you will play an integral role in creating, building, and maintaining influencer brand relations. You will work cross-functionally with Marketing, Public Relations, and Social Media teams to develop influencer strategies that align directly with business goals.
Role & Responsibilities
- Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
- Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
- Monitor influencer content to ensure compliance with brand voice and guidelines
- Set goals, track conversions, and measure success of influencer program
- Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
- Experience tracking affiliate marketing creating a community of influencers and being able to prove ROI and performance of each activation
- Maintain influencer budget
- Negotiate contracts and organization of micro and macro influencer programs that are focused on driving revenue
Job Qualifications
- Bachelor’s Degree or equivalent work experience preferred
- 3+ years of professional experience in social media and/or influencer relations
- Experience analyzing data to deliver on KPIs
- Successful track record of elevating brands and influencers alike
- Strong communication skills and attention to detail
- Experience managing micro influencer programs and communities
- Experience in beauty, wellness or fashion is a plus but not required
Annual Salary Range: $90k - $105k/year + 10% bonus potential
Supergoop! shines bright for you and offers US based full-time employees:- Comprehensive Health Benefits
- Generous Paid Time Off Policy
- 401k with Company Match
- Product Discounts
- Employee Referral Program
- Company and Team Off-Sites
EEO Statement:
Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement:
The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.
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