Brand strategist
At a glance
Mid-level Brand Marketing role at Surfshark. Vilnius · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn business objectives, product priorities, and research into focused creative briefs
- Set launch messaging by defining what to say, who should hear it, and why
- Build messaging frameworks, strategic toolkits, and repeatable briefing processes
- Adapt global brand ideas for key markets by identifying relevant local emphasis
- Review performance and research findings, then use those lessons to refine strategy
What you bring
- You have built communication strategies and strong briefs from the ground up
- You can make complex technical products understandable to nontechnical audiences
- You adapt messaging across cultures and markets while preserving the central brand idea
- You can challenge unclear briefs, ask difficult questions, and win support without formal authority
Who this fits
This role suits a mid-level brand strategist who combines structured thinking with clear, human storytelling. You will work closely with creative, product, performance, and research teams, including on digital-first, SaaS, or subscription products if you have that experience. The role is hybrid in Vilnius, with office work encouraged and up to two remote days each week.
From the employer
Cybersecurity doesn't have to be boring. At Surfshark, we take a bold approach to building a brand that makes people feel safe and in control online. Our creative team is where strategy meets storytelling — and we're looking for a Brand Strategist to be the ultimate translator: someone who takes what the business needs to say and turns it into something people actually care about.
If you want to:
Turn business goals into human stories. Translate objectives, product priorities, and research into clear, structured, inspiring briefs that define the real problem the creative team should solve.
Make tech sound human. Be the person who always asks "Why should anyone care?" — and gets stakeholders nodding at the same message before a single pixel moves.
Shape how launches land. Own the messaging and communication strategy: what we say, to whom, and why, across every phase of a launch.
Build what lasts. Create messaging frameworks, strategic toolkits, and briefing processes the whole company can rely on and scale with.
Get local. Go deeper on our key markets. Figure out what makes them tick, what to emphasize locally, and make sure our global big ideas actually work on the ground.
Stay sharp. Work with performance and research teams to analyze what's working, and feed those learnings straight back into the strategy.
And you can check off:
A builder's mindset. You've built communication strategies and nailed briefs from scratch. You don't need a playbook to get moving.
Translation skills. You have a sixth sense for taking complicated, technical products and making them clear enough that your friends would get it.
A global perspective. You know how to talk to the world — adapting messaging across cultures and markets without losing the core brand.
Comfort in the gray area. Ambiguity doesn't scare you. When a brief is messy, you ask the hard questions, define the problem, and point everyone in the right direction.
A confident voice. You know how to push back constructively, pitch your ideas, and get people on board — even when you're not their boss.
Bonus points if you:
Know your way around digital-first, SaaS, or subscription-based products.
Don't just love a great creative concept — you love the performance data that proves it worked.
Have spent real time working shoulder-to-shoulder with creative or product teams.
Use AI tools to speed up insight synthesis and messaging iteration.
Here’s the deal:
Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;
Tools of your choice: choose the technical equipment and tools you need to do your best work;
Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
More days off: additional vacation days depending on your tenure;
Premium Surfshark accounts: for you, your family, and friends;
Gross salary: 3900-5000 Eur/month. Although it may vary depending on your skills and experience.
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