Trade Marketing Manager

About Syngenta
At Syngenta Crop Protection, we're pioneering solutions that safeguard global food security while championing sustainable agriculture. As a world market leader headquartered in Switzerland, we empower farmers with innovative crop protection technologies that defend against nature's toughest challenges. We unite advanced science with digital solutions to develop intelligent crop protection that maximizes yields while minimizing environmental impact. Join our mission of revolutionizing plant protection from seed to harvest.

Role purpose :

• Responsible for developing Direct Sales channel growth strategies and driving execution to achieve channel goal of all Syngenta products. (Dealers/Retailers/Farmers)
• Responsible for Co-developing channel activities with Distributors team and define growth strategies and driving execution to achieve Syngenta products at distributor. (Retailers/Farmers)
• Contribute initiatives and supports to Market Development team to drive sell-out/ Consumption/ POG
• Manage Rebate budget and propose strategic actions to optimize trade spending and delivery business goals.

Main Responsibilities :

• Define Direct Sales Channel picture of success i.e. distribution, in-store merchandising, assortment, etc. to be in line with the brand strategies and communication message.
• Define channel opportunities, Customer segmentation to develop relevant growth strategies to optimize Trade spending and maximize Sales according to seasonality and pet pressure.
• Work with key stakeholders (Sales, Marketing, Finance, Supply Chain) to propose appropriate channel activities to delivery both short- and long-term targets.
• Develop and execute integrated activity calendar for the direct sales including NPI, in-store visibility, trade promotion/ policy, customer engagement meetings/ events for both Dealer and Retailers, activation to deliver Channel target and gain market share
• Manage visibility tools to drive Syngenta/ NPI’s image at POS.
• Work with Market Development team to define and create appealing farmer activities
• Fully responsible for Trade promotion budget management for Direct Sales Channel. Support to manage BTL budget within assigned region
• Conduct regular business analysis review for Direct Sales channel and indirect distributors assigned areas, campaign/launch tracking and propose learnings, action plan for improvement
• Participation and contribute input into monthly Demand, Monthly/ Quarterly Sales meeting

Accountabilities :

• Accountable for CP sales in Area.
• Lead and Supervise the Sales Team effectively and efficiently in Area.
• Manages and Deliver Financial Commitments
• Account Management for smooth implementation of COTs.
• Gather, Analyze and Communicate Market Place Information
• Demand Creation
• Deployment of Sales Resources
• Audit of Market Place Performance against Sales Plan
• Core Values

Critical success factors & key challenges :

• Operate in highly competitive market-place with many MNC and generic players. Need to deal effectively with potential safety and environmental issues raise by consumer groups, regulatory bodies.
• Face with highly demanding customers on quality and services. Need to operate on irregular and long hour in remote areas and require to travel away from home for a few days / weeks

Knowledge, experience & capabilities :

Critical knowledge :

• The position requires good technical and sales background in agriculture. A basic degree is essential.

Critical experience :

• Marketing degree with MBA strongly preferred
• Minimum 5 years’ experience in sales/ Trade Marketing/ Customers Development of agricultural products
• Good communication and interpersonal skill
• A track record of Trade Marketing, Sales Operation management
• Experience in Sales, Trade Marketing or Brand Marketing

Critical technical, professional and personal capabilities :

• Communication skills
• Self-starter
• Fluently in English

Critical leadership capabilities :

• Advanced supervisory skill is essential
• Excellent interpersonal skills
• Time management
• Decisive and Influent skills
• Learning agility
• Advanced/ Intermediate Office MS skills

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.