Influencer Specialist
Tencent Open · verified Sep 23, 2026 At a glance
Mid-level Influencer Marketing role at Tencent. Thailand · full-time.
Pay not stated Influencer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run influencer campaigns by sourcing and training popular, trending KOLs
- Review campaign results and report on measures such as impressions and engagement
- Develop social content that promotes in-game events and other game content
- Use creative agencies to produce impactful content marketing
- Coordinate promotion timing across departments and adapt global material for Thailand’s community
What you bring
- Hold a bachelor’s degree or above
- Bring strong gaming or new entertainment media knowledge and follow creators, influencers, fan pages, and celebrities
- Show marketing creativity with basic photo or video editing ability
- Plan and complete multiple deliverables while prioritizing under time pressure
- Speak Thai natively and communicate in English and/or Chinese
Who this fits
This role suits a gamer who follows mobile gaming, streams, digital creators, pop culture, and celebrity trends, and who can turn that knowledge into marketing ideas. You’ll work with publishing, community, creative agency, and other internal teams to reach gamers in Thailand. The listing calls for native Thai plus proficiency in English and/or Chinese, along with an organized, persuasive, team-oriented approach.
From the employer
About the Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
Overview
As a marketing and community expert, you will be responsible for creating the content and connections that are the beating heart of a game’s community. Your responsibilities will include sourcing and organizing content marketing from trendy creators, finding and hiring influencers, working with celebrities, and creating various multimedia content for social media.
Creativity and good market knowledge are important to the success of this role. Applicants should be plugged into the mobile gaming world, like watching streams, and educated and passionate about marketing and branding. A solid knowledge of trends and pop culture, celebrities is also important.
You will work closely with a team of videogame publishing professionals and community content creators to plan and deliver quality content with the goal of bringing value, excitement, and trust to gamers in the Thailand market.
Responsibilities
Marketing and Community Executives take on a wide range of responsibilities depending on skillset and demand. For example:
Source, train, and execute successful influencer campaigns with popular and trending KOLs
Analyze and report campaign performance (impressions, engagement, etc,)
Create content to promote in-game events and content
Work with creative agencies to create impactful content marketing
Liaise with all other departments to understand promotion schedule
Localize global content to engage local community
And more (see specialities)
Who We Look For
- Bachelor degree or higher
- Gamer: Love of gaming or similar new entertainment media preferred. Able to leverage your personal experience and market understanding to create your own innovations in game marketing.
- Creative: Passion for marketing and creative content is a must. Applicant must plugged into digital content creators, follow influencers, fan pages, celebrities, etc. Basic photo or video editing.
- Ideas into Action: Capable of both planning and executing multiple deliverables from start to finish. Capable of assessing and prioritizing multiple plans under time pressure.
- Good Communication: Native Thai speaker; proficient in English and/or Chinese. Organized and persuasive logical thinking. Team player.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
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