Performance Marketing Lead
At a glance
Senior Performance Marketing role at Thatch. Remote, United States · $145,000–$193,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set acquisition direction across paid social, CTV, OOH, radio, podcasts, and newer channels
- Design channel experiments with hypotheses, success measures, and tracking plans
- Create audience- and channel-specific creative with Design and Product Marketing
- Manage agency and vendor relationships for media buying and production
- Use pipeline, CAC, revenue, attribution, and incrementality data to guide investment
What you bring
- A record of building and growing paid acquisition across several channels
- Experience owning acquisition strategy, budgets, execution, and measurement
- Strong paid social knowledge plus familiarity with CTV, OOH, radio, podcasts, and emerging channels
- Ability to design experiments, evaluate incrementality, and use data for investment decisions
- Comfort launching programs amid ambiguity and working across teams
Who this fits
You’ll suit this role if you can build programs from scratch, move through ambiguity, and turn tests into repeatable growth. The role is remote and listed in Austin, within a fully distributed early-stage company that emphasizes ownership, judgment, speed, and cross-functional problem-solving. The process includes recruiter and hiring manager discussions, a practical exercise, teammate conversations, and a leadership conversation.
From the employer
About the role
Thatch is rewiring how health benefits work. We're looking for a Performance Marketing Lead to build and scale new acquisition channels.
You'll own our strategy across paid social, CTV, OOH, radio, and emerging channels. This is a build role. You'll decide where we invest, what we test, and how we measure success while partnering closely with Growth, Product Marketing, Design, and Analytics to turn new channels into repeatable sources of pipeline.
What you will do
- Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
- Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
- Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
- Own agency and vendor relationships across media buying and production.
- Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment decisions.
- Build attribution and incrementality frameworks for channels where last-click measurement isn't sufficient.
- Partner closely with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
- Scale successful programs while continuously testing new acquisition channels.
What we are looking for
- You've built and scaled paid acquisition programs across multiple channels.
- Experience owning strategy, budget, execution, and measurement.
- Strong understanding of paid social and familiar with CTV, OOH, radio, podcasts, and other emerging channels.
- Experience designing experiments and measuring incrementality.
- Strong analytical skills with a track record of using data to make investment decisions.
- Comfort working in ambiguity and building new programs from scratch.
- Excellent cross-functional partner who works effectively with Design, Product Marketing, Analytics, and Leadership.
Experience that stands out
- Built new acquisition channels from the ground up.
- Scaled paid social for a high-growth B2B SaaS company.
- Experience across emerging channels like CTV, podcasts, OOH, or audio.
- A track record of turning experiments into repeatable growth.
- Partnering closely with Creative, Product Marketing, and Analytics.
- Using AI to move faster, test more ideas, and improve campaign performance.
How we work
- We give people ownership and expect good judgment.
- We move quickly without compromising quality.
- We work across functions to solve hard problems.
- We learn from customers and continuously improve.
What to expect
We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
- An initial conversation with a recruiter.
- A conversation with the hiring manager.
- A practical exercise related to the work you'll be doing.
- Conversations with future teammates and cross-functional partners.
- A final conversation with our Leadership team.
About Thatch
We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.
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