UGC & Creator Community Specialist
At a glance
Mid-level Community Marketing role at thatgamecompany. Shanghai · full-time.
Pay not stated Community Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape and run local UGC and creator-community plans, refining growth and reward programs
- Build trusted, lasting ties with creators, community leaders, and fan networks
- Run UGC campaigns, contests, and co-creation work around game milestones and brand moments
- Track creator trends and community sentiment, then expand strong player content across channels
- Coordinate with global community, local marketing, and social teams on aligned creator work
What you bring
- Bring three to five years in creator operations, UGC ecosystems, or community management across gaming, ACG, or digital content
- Understand creator behavior and fan-made culture, with strong taste for judging content quality and promise
- Use Mandarin and English fluently with international teams
- Show empathy and communication skills that build trust across varied creator groups
- Share TGC’s belief in emotional bonds and artistic design, alongside genuine enthusiasm for gaming
Who this fits
This role suits a gaming community marketer who can manage creator relationships, assess player-made work, and collaborate across local and international teams. You’ll work full time onsite in Shanghai, China.
From the employer
Role Overview
Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.
Key Responsibilities
Ecosystem Strategy & Execution: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.
Creator Relationship Management: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.
UGC Campaigns & Initiatives: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.
Insights & Content Amplification: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.
Cross-Functional Alignment: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.
Requirements
Experience: 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.
Industry Insight & Taste: Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.
Empathy & Communication: Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
Language: Fluent in both Mandarin and English to collaborate seamlessly across international teams.
Brand Alignment: Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.
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