Campaign Manager
At a glance
Mid-level Campaign Management role at The Weather Channel. San Francisco.
Pay not stated Campaign Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run post-sale ad operations with Sales and Ad Trafficker teams to keep campaigns on track
- Convert customer needs into functional and technical requirements for internal and external teams
- Resolve creative, delivery, configuration, QA, site performance, and campaign setup issues
- Reconcile third-party delivery for monthly billing and advise Sales on campaign improvements
- Track pacing and performance, lead weekly calls, and use analytics systems to recommend optimization
What you bring
- A bachelor's degree in math, engineering, finance, or a comparable field, or equivalent experience
- At least two years running complex operational processes in online advertising or a related industry
- Strong project management ability plus polished written and verbal presentation skills
- Knowledge of campaign lifecycles, ad sales, the online advertising ecosystem, and ad technologies such as DoubleClick or Operative
Who this fits
You’ll suit a multidisciplinary role that combines advertising operations, technology, analysis, troubleshooting, and process control. The position is onsite in San Francisco and works closely with Sales, Ad Trafficker, and internal and external teams.
From the employer
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
You must apply to the careers page at: http://careers.weather.com/job/San-Francisco-Campaign-Manager-CA-94101/263064500/
The Campaign Manager is a key contributor to the Sales Organization, responsible for the successful execution of ad campaigns on all platforms. This is a multidisciplinary position, blending elements of technology, product configuration, analysis and troubleshooting, advertising, operations, and process control.
Responsibilities:
- Act as post-sales operations expert partnering closely with Sales and Ad Trafficker to ensure flawless campaign execution and delivery.
- Will work closely with internal and external teams to translate customer requirements into actionable functional and technical requirements to be executed by the customer’s advertising initiatives.
- Act as point of contact for troubleshooting for any issue where advertising campaigns might impact including creative issues, delivery concerns, product execution and configuration, QA, site performance impact, and campaign setup.
- Analyze and reconcile third party delivery for proper billing every month.
- Provide guidance to Sales on campaign setup, delivery and performance optimizations. Understand common KPIs, conversions, inputs, calculations and outputs required for any new strategic campaign implementation.
- Continuously monitor campaign delivery and performance and communicate recommendations for optimizations and up-sell opportunities. Will lead weekly pacing calls with assigned Sales teams.
- Utilize various analytic and targeting systems (DFPP, Adjuster, MOAT, Lotame, Comscore, Nielsen, Omniture, etc.) to analyze and troubleshoot campaign delivery and performance
Education, Experience, Certification Requirements
Bachelor's degree in Math, Engineering, Finance or similar discipline or equivalent experience.
Minimum of 2 years managing complex operational processes in online advertising or related industry.
Knowledge, Skills and Abilities
Strong project management skills.
Excellent written and verbal presentation skills.
Strong knowledge of campaign lifecycle management, ad sales process and familiarity with online advertising ecosystem
Exceptional understanding of ad systems and technologies including Doubleclick, Operative, Yieldex or similar systems and technologies.
You must apply to the careers page at: http://careers.weather.com/job/San-Francisco-Campaign-Manager-CA-94101/263064500/
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