Campaign Specialist (Digital Ad Trafficker)
At a glance
Mid-level Campaign Management role at The Weather Channel. New York · full-time · no salary stated · we estimate $66,625–$100,000.
The Weather Channel has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll help campaign managers traffic, manage, optimize, and report on digital ad campaigns
- You'll turn client needs into tasks and drive them through completion for Ad Sales
- You'll check campaigns for quality and troubleshoot delivery issues
- You'll handle contract review, order entry, and client reporting when needed
- You'll build and maintain strong relationships across the Sales organization
What you bring
- A bachelor's degree in math, engineering, finance, or a similar field, or equivalent experience
- One to two years managing complex operational processes in online advertising or a related industry
- Familiarity with DoubleClick, Operative, Yieldex, or comparable ad systems
- Knowledge of HTML, JavaScript, Flash, and rich-media vendors such as MediaMind and Pointroll
- Proficiency with MS Excel
Who this fits
This is a full-time, onsite role in New York supporting digital campaign operations and Ad Sales. You'll fit if you can manage detailed advertising workflows, resolve campaign issues, and turn client requirements into completed work. Equivalent experience can substitute for the specified bachelor's degree.
From the employer
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales, persons in this role must be able to translate client needs into actionable tasks and see them through to completion.
Duties and Responsibilities
- Support sales team with launch and trafficking functions for advertisers online advertising campaigns.
- Provide QA and troubleshooting support for ad campaigns.
- Provide administrative support as necessary in the form of contract review, order entry or client reporting.
- Establish and maintain strong relationships within the Sales organization.
Qualifications
- Bachelor's degree in Math, Engineering, Finance or similar discipline or equivalent experience.
- 1-2 years managing complex operational processes in online advertising or related industry.
- Familiarity with ad systems and technologies including Doubleclick, Operative, Yieldex or similar systems and technologies.
- Knowledge of HTML, JavaScript and Flash.
- Proficient with MS Excel.
- Knowledge of rich media vendors such as Mediamind and Pointroll.
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